DELVE to Present at Fundraising Online 2024 by The Resource Alliance

Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...

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March 28, 2024
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4 Ways to Boost Your Programmatic Display Results

Delve Goes Deeper: Amazon DSP Leverage the power of Amazon intent data for your business. This is the sixth post in our Amazon DSP series, exploring how this robust demand-side platform can help you reach an engaged, high-intent audience at scale—and deliver higher ROI versus traditional demographic data. Amazon DSP provides the opportunity to reach shoppers anywhere throughout the shopping journey programmatically, including shoppers who have shown recent purchase intent. This alone is...

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March 17, 2021 |

How Personalization Drives Profitability

Delve Goes Deeper: Retail Marketing Learn how data-driven optimization helps retailers accelerate market share gains in their most profitable segments. This is the second post in our Retail Marketing series, dedicated to helping brands improve their marketing ROI and accelerate revenue growth by identifying and converting their most profitable audience segments. Retail leaders understand that marketing efficiency is all about aligning the right message, in the right medium, at the right time, to the...

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March 12, 2021 |

Improving Retail Marketing Efficiency

Delve Goes Deeper: Retail Marketing Learn how a full-cycle understanding of customer behavior helps drive ROAS, CPA and ROI across online and offline touch points. This is the first post in our Retail Marketing series, dedicated to helping brands improve their marketing ROI and accelerate revenue growth by identifying and converting their most profitable audience segments. The COVID-19 pandemic has altered buyer behavior as consumers have migrated en masse to digital purchase channels. As a...

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March 5, 2021 |

So, What is Amazon DSP?

Delve Goes Deeper: Amazon DSP Short answer: It’s a game-changer. Learn how this high-performance platform delivers high-intent audience data to advertisers like you. This is the fifth post in our Amazon DSP series, exploring how this robust demand-side platform can help you reach an engaged, high-intent audience at scale—and deliver higher ROI versus traditional demographic data. Amazon DSP enables advertisers to programmatically buy display and video ads on Amazon sites, mobile apps, devices,...

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March 2, 2021 |

Drive Profitability through Data-Driven Optimization

Delve Goes Deeper: Insurance Marketing Understand how to maximize conversion by defining and pinpointing profitable consumer segments. This is the second post in our Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. For many insurance brands, gaining a holistic view of their audience segments (both prospects and customers) and efficiently engaging them will...

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March 1, 2021 |

How You Too Can Benefit from Amazon’s High-Intent Data

Delve Goes Deeper: Amazon DSP Learn how Amazon’s demand-side platform (DSP) complements your programmatic display programs. This is the fourth post in our Amazon DSP series, exploring how this robust demand-side platform can help you reach an engaged, high-intent audience at scale—and deliver higher ROI versus traditional demographic data. Not only gaining increased popularity as a search engine, Amazon is also capturing new market share in the digital advertising space because of its unique access...

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February 24, 2021 |

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