How CMOs can lead the digital transformation as third-party cookies go away

Think small. A number of Chief Marketing Officers surveyed in DELVE’s new, global survey are overwhelmed by the sheer amount of customer data available to them — and uncertain how to effectively use it. And it’s only getting more complex as companies are being forced to shift away from reliance on third-party data within the next few years. Google is phasing out trackers on Chrome, likely by the second half of 2024, and Safari and Firefox have already restricted such third-party cookies.  Take a...

Read Article

November 23, 2022
Content Type
Service
Technology
Industry
Category

Nothing Found

Try updating the filters

Go Deeper with DELVE

Stay up to date on the latest data, analytics, and media best practices.