Benchmark Your End-of-Year RoAS
For years, nonprofits believed bigger Q4 budgets meant lower returns.
We analyzed actual end-of-year ad spend to determine whether it's true.
We analyzed actual end-of-year ad spend to determine whether it's true.
Does scaling your Q4 budget kill your RoAS?
It’s a question that charity marketers have been asking forever. And now we have a data-supported answer.
We looked at 26 campaigns from 10 nonprofits at budgets ranging from $15K to $450K+.
What we found:
- The real driver of Q4 efficiency (it’s not what you think)
- Why some campaign types outperform others by 3x
- Benchmarks you can use to plan 2025 with confidence