Benchmark Your End-of-Year RoAS
For years, nonprofits believed bigger Q4 budgets meant lower returns.
We analyzed actual end-of-year ad investments to determine whether it's true.
We analyzed actual end-of-year ad investments to determine whether it's true.
Does scaling your Q4 budget kill your RoAS?
It’s a question that charity marketers have been asking forever. And now we have a data-supported answer.
We looked at 26 campaigns from 10 nonprofits at budgets ranging from $15K to $450K+.
What we found:
- The real driver of Q4 efficiency (it’s not what you think)
- Why some campaign types outperform others by 3x
- Benchmarks you can use to plan 2025 with confidence
Download our report to feel good about scaling your Q4 investments while maximizing returns.
Get the report.
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Delve Deeper into Digital Fundraising is written for nonprofit leaders navigating a changing donor landscape.
Written by Delve Deeper team members in the thick of the work, the newsletter explores practical solutions for challenges like disconnected data, weak segmentation, lack of personalization, and inefficient media.
Written by Delve Deeper team members in the thick of the work, the newsletter explores practical solutions for challenges like disconnected data, weak segmentation, lack of personalization, and inefficient media.