A Recipe for Building a High-Performance Marketing Revenue Engine

How UNICEF USA boosted donations by 300% with mission-aligned, micro-targeted marketing The most successful marketing leaders I know naturally want to go, to do, to act. They’re instinctively ambitious and they’ve honed their edge by being productively impatient — leading instead of following, proactively chasing opportunities instead of reactively dealing with challenges. But in the most successful marketing transformations I’ve been a part, I’ve seen marketing leaders harness their impulse toward...

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July 1, 2022
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A Recipe for Building a High-Performance Marketing Revenue Engine

How UNICEF USA boosted donations by 300% with mission-aligned, micro-targeted marketing The most successful marketing leaders I know naturally want to go, to do, to act. They’re instinctively ambitious and they’ve honed their edge by being productively impatient — leading instead of following, proactively chasing opportunities instead of reactively dealing with challenges. But in the most successful marketing transformations I’ve been a part, I’ve seen marketing leaders harness their impulse toward...

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July 1, 2022

How First-Party Data Transformation Helps Build Competitive Advantage

Marketing leaders can hardly escape all the talk about first-party data today: the need to focus on first-party data, to capture it, activate it and drive marketing transformation. When it comes to the why the answer is almost always, “Because you have to,” backed up by warnings about the shift to privacy, the cookieless future, etc. But nobody ever got to the top by simply following what others tell them they have to do. The trust is first-party data isn’t a next-best alternative — it’s the fuel...

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June 30, 2022

Get Your E-Commerce Business Growing with Recommendations AI

Learn how Google Recommendations AI can drive new e-commerce success—using your own first-party data Why to read: Understand how a product recommendation engine is a powerful first-party data strategy to drive better personalization—without cookies or third-party dataSee how Google Recommendations AI provides an easy-to-deploy, cost-effective way to get started with personalized product recommendationsLearn how established e-commerce organizations can use Recommendations AI to drive new growthSee how...

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June 28, 2022

A Senior Consultant on Daily Life at DELVE

Heather Magor gives us an inside look at her duties as a DELVE Senior Consultant Heather, what do you do at DELVE? I’m a Senior Consultant at DELVE, helping our Program Management team deliver efficiency and consistent quality to our clients. Our main goals are the retention of our top-tier accounts, and to surface areas of opportunity for exploration at scale. We work as an extension of our client’s team, not just as a vendor, becoming a trusted advisor (who is also very efficient with time...

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June 13, 2022

What Comes After Third-Party Cookies?

A return to the foundations of first-party marketing. When the recent announcements about third-party cookie and IDFA deprecation shook the advertising landscape, we couldn’t help but wonder: What is the solution? We at DELVE don’t do well with rhetorical questions, so this article offers solutions aimed at real-world marketers: those in charge of web analytics and customer data, those buying online media and analyzing performance, and those accountable for advertising.Our goal is to help marketers...

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June 1, 2022

Meet DELVE’s Head of Media Planning—and learn the secrets of her team’s success

Karlin McGinness explains what DELVE’s Media Planning team does, the challenges they take on, and their current opportunities for growth. Karlin, what do you do at DELVE? I’m the Head of Media Planning, and my team oversees cross-channel and omnichannel media activations to provide a high-level perspective on campaign performance—which complements the efforts of our SEM, Social, and Programmatic teams. This inclusion in media activations includes Ad Ops functionality, which ensures that all ads are...

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May 20, 2022 |

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