DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up

Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...

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February 14, 2024
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DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up

Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...

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February 14, 2024

Built In Honors DELVE On Its Best Places To Work in Colorado List for Third Year in a Row

Boulder, CO // January 9, 2024 — Built In has named Delve Deeper as a 2024 “Best Place To Work in Colorado” and “Best Midsize Places to Work in Colorado.” The annual awards program includes companies of all sizes, from startups to enterprises, and honors both remote-first employers as well as companies in large tech markets across the U.S. This is the third year in a row that DELVE has been named to this prestigious list. “Delve Deeper is a all about unpacking possibilities in our team, and...

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January 9, 2024 |

Configure Your Google Ads Tag to Enable Enhanced Conversions

In the past few years, data privacy has grown to be an important consideration for businesses and users alike. Putting data privacy laws — such as GDPR and CCPA — into effect, along with upgrades to browsers such as Safari and Firefox, has made it more challenging for marketers and advertisers to collect user data. In light of this, features like Google’s enhanced conversions are now vital to guarantee precise conversion tracking while also safeguarding user privacy. Enhanced conversions is an advanced...

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December 20, 2023

How to Connect Google Ads to GA4

Save time and make more informed decisions by connecting your accounts Did you know you can check your Google Ads data directly in Google Analytics? By connecting your Google Ads account to GA4, you can save time, improve your audience segmentation, track across devices and measure your ROI. Avoid having to log into two accounts - By connecting your two accounts, you can check your marketing performance in the same tool you use day-to-day for analysis. Improve audience segmentation - You can customly...

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December 11, 2023

Best Practices to Define, Reach, and Impress Your SuperFans Today across DV360 and Amazon Ads

Defining your SuperFans across DV360 (Display & Video 360) and Amazon Ads involves identifying and targeting the most engaged and loyal customers who are likely to drive the highest return on investment. Below are some tips and suggestions that we have proven to be successful when helping clients define and target their high value audiences. In order to reach and impress your SuperFans, first you have to determine how to DEFINE them. Let's take a look at how to do this in DV360 and Amazon Ads: User...

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December 7, 2023

Seamless Transition: Migrating from UA to GA4 Without Data Loss

Migrating from Universal Analytics (UA) to Google Analytics 4 (GA4) can be a complex process, but it is crucial for keeping your analytics data up to date and taking advantage of the latest features. Here's five tips to ensure a seamless transition without data loss: 1. Make sure to migrate your custom events accurately. It will be very helpful to create a tagging plan with the schema of your UA events and their GA4 analogues. List your UA events (e.g. in Google Sheets) and make a note for every event...

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December 4, 2023

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