DELVE | Top Google Partner | Globally Certified

We are

web analysts.
data scientists.
adTech engineers.
media traders.
advertising managers.

Transforming how brands use data and technology in digital marketing.

BEST FIRST-PARTY DATA STRATEGY BY A MARKETER

BEST PROGRAMMATIC CAPABILITIES BY AN AGENCY

GOOGLE CLOUD SPECIALIZATION PARTNER OF THE YEAR

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Trusted By Brands Around The World

Accelerating Growth for Visionary Brands

Over the past decade, we’ve honed a process that delivers consistent ROI growth.

Plan

Plan ahead for third-party identifier deprecation, create a strong technology architecture to store your first-party data, and power your brand’s messaging with a customer data platform.

Collect & Measure

Collect all of your first-party app and web data, store it in a data lake, and tell a compelling story with real-time visualizations while ensuring compliance with privacy laws.

Advertise

Create a data-driven media plan to power revenue growth and RoAS with brand-building and performance channels and dynamic creative that delivers impact.

Optimize

Optimize media RoAS by allocating budget to the highest-performing channels or campaigns, leaning on data science to uncover hidden insights and power personalization.

AdTech Re-Selling Skills In-Housing

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Technology

Best-in-class AdTech and MarTech allows your organization to store first-party data, activate it in brand and performance media channels, and optimize the buyer journey—while increasing revenue and RoAS.

Google Analytics 360

Adobe Analytics

Google Tag Manager 360

Google Analytics 4

Google Ads

Microsoft Advertising

Amazon Advertising

Facebook Advertising

Display & Video 360

Amazon DSP

Search Ads 360

The Trade Desk

Campaign Manager 360

Google Data Studio

Looker

Tableau

Power BI

Optimize 360

Surveys 360

Optimizely

Qualtrics

SalesForce Marketing Cloud

Hubspot

Google Cloud Platform

Amazon Web Services

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Partnerships

Latest Insights

Best Practices to Define, Reach, and Impress Your SuperFans Today across DV360 and Amazon Ads

Defining your SuperFans across DV360 (Display & Video 360) and Amazon Ads involves identifying and targeting the most engaged and loyal customers who are likely to drive the highest return on investment. Below are some tips and suggestions that we have proven to be successful when helping clients define and target their high value audiences. In order to reach and impress your SuperFans, first you have to determine how to DEFINE them. Let’s take a look at how to do this in DV360 and Amazon Ads: User…

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November 8, 2023

Seamless Transition: Migrating from UA to GA4 Without Data Loss

Migrating from Universal Analytics (UA) to Google Analytics 4 (GA4) can be a complex process, but it is crucial for keeping your analytics data up to date and taking advantage of the latest features. Here’s five tips to ensure a seamless transition without data loss: 1. Make sure to migrate your custom events accurately. It will be very helpful to create a tagging plan with the schema of your UA events and their GA4 analogues. List your UA events (e.g. in Google Sheets) and make a note for every event…

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November 1, 2023

Decoding Your Superfans and Antifans To Unlock an “Unfair” Marketing Advantage

Do you have some customers who not only adore your brand but also make outsized contributions to your bottom line? And who always want more of your products? On the other hand, are there customers who end up being a financial drain on your business? Who buy only your loss-leaders, have continuous inquiries that tie up your support team, and always expect you to cover shipping costs? I’m convinced that just about every brand will answer a resounding “yes” to both questions. I categorize these…

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August 18, 2023

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