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Save time and make more informed decisions by connecting your accounts Did you know you can check your Google Ads data directly in Google Analytics? By connecting your Google Ads account to GA4, you can save time, improve your audience segmentation, track across devices and measure your ROI. Avoid having to log into two accounts – By connecting your two accounts, you can check your marketing performance in the same tool you use day-to-day for analysis. Improve audience segmentation – You can customly…
Defining your SuperFans across DV360 (Display & Video 360) and Amazon Ads involves identifying and targeting the most engaged and loyal customers who are likely to drive the highest return on investment. Below are some tips and suggestions that we have proven to be successful when helping clients define and target their high value audiences. In order to reach and impress your SuperFans, first you have to determine how to DEFINE them. Let’s take a look at how to do this in DV360 and Amazon Ads: User…
Migrating from Universal Analytics (UA) to Google Analytics 4 (GA4) can be a complex process, but it is crucial for keeping your analytics data up to date and taking advantage of the latest features. Here’s five tips to ensure a seamless transition without data loss: 1. Make sure to migrate your custom events accurately. It will be very helpful to create a tagging plan with the schema of your UA events and their GA4 analogues. List your UA events (e.g. in Google Sheets) and make a note for every event…
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