We are

web analysts.
data scientists.
adTech engineers.
media traders.
advertising managers.

Transforming how brands use data and technology in digital marketing.

BEST FIRST-PARTY DATA STRATEGY BY A MARKETER
BEST PROGRAMMATIC CAPABILITIES BY AN AGENCY
GOOGLE CLOUD SPECIALIZATION PARTNER OF THE YEAR
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Trusted By Brands Around The World

Accelerating Growth for Visionary Brands

Over the past decade, we’ve honed a process that delivers consistent ROI growth.

Plan

Plan

Plan ahead for third-party identifier deprecation, create a strong technology architecture to store your first-party data, and power your brand’s messaging with a customer data platform.

Collect & Measure

Collect & Measure

Collect all of your first-party app and web data, store it in a data lake, and tell a compelling story with real-time visualizations while ensuring compliance with privacy laws.

Advertise

Advertise

Create a data-driven media plan to power revenue growth and RoAS with brand-building and performance channels and dynamic creative that delivers impact.

Optimize

Optimize

Optimize media RoAS by allocating budget to the highest-performing channels or campaigns, leaning on data science to uncover hidden insights and power personalization.

Explore our services

Technology

Best-in-class AdTech and MarTech allows your organization to store first-party data, activate it in brand and performance media channels, and optimize the buyer journey—while increasing revenue and RoAS.

Partnerships

Latest Insights

Here Comes the AI Cavalry: Highlights from Google Marketing Live 2023

Picture this: a gathering of brilliant minds, industry leaders, and an abundance of acronyms like SEM, P-Max, ROI, ML, and AI as far as the eye can see. Now, add a ton of futuristic AI advancements into the mix, and you’ve got yourself Google Marketing Live 2023. In this edition of the company’s annual event showcasing their latest innovations and thinking around digital marketing, Google kicked off with a reality check. Today’s customers are smarter, exhibit increasingly sophisticated shopping behavior, and…

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May 31, 2023

Data-Driven Marketing Transformation Guide: 10 Steps to Build a Winning First-Party Data Marketing Strategy

Our 2022 DELVE CMO Survey Report showed some promising — and troubling — trends among top marketing leaders around the globe. One thing is clear: Leading brands are accelerating their digital marketing transformations and rapidly activating first-party data to drive next-generation marketing strategies. No matter where your organization is at today in terms of marketing transformation, there are clear best practices for building and executing winning first-party data strategy. Here are 10 tips that DELVE has…

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May 29, 2023

3 Mindset-Shifting Recommendations for Turning Personalization Pressure to Your Competitive Advantage

Today, there’s a lot of talk about consumers wanting hyper-personalized experiences at every step of their journeys with brands. It isn’t hype. Almost 1,000 consumers we surveyed in our 2022 Digital Friendly Brand Index told us so. They said they expect brand communication to be relevant to their needs and delivered as often as they like via their favorite channels. If you’re a marketing leader, this means the pressure to personalize is indeed on. According to our in-house research, you’re likely…

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May 12, 2023

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