Data first, advertising second
We partner with brands to unlock omnichannel data insights, helping to target higher-value customers, improve campaign conversion rates, increase return on ad spend, and lower customer acquisition costs.
Clean Data Foundation
The path to marketing ROI begins here. From hyper-local targeting and audience lookalikes to LTV prediction and conversion optimization, real-time insight enables better decision making.
The Right Advertising Technology
We integrate disparate AdTech and MarTech platforms to provide a single source of truth for streamlining Marketing Operations and building a revenue growth engine.
From customer acquisition to customer experience, we optimize your programmatic display, social, search, digital radio, and connected TV campaigns to deliver measurable results.
Best-in-class AdTech and MarTech allows your organization to store first-party data, activate it in brand and performance media channels, and optimize the buyer journey—while increasing revenue and RoAS.
Accurate attribution will require a combination of measurement techniques that measure the full marketing funnel. By Svetlana Filipson | Head of Analytics, Delve Multi-touch attribution (MTA) tools such as Google Analytics 360 and Adobe Analytics are universally accepted ways to measure marketing performance—but they also can lead to biased results and incomplete buyer journey insights. With third-party cookies going away, traditional multi-touch attribution models may become even more unreliable. As a…
On July 14, 2021, DELVE hosted a webinar with UNICEF USA, Virgin Voyages, and branding agency, Mother, to discuss how brands can restore trust after the COVID pandemic. During the webinar, we discussed: Why consumers expect businesses and NGOs to be a force for positive changeHow businesses and NGOs can lead change during the post-COVID trust and information bankruptcyHow businesses and NGOs can re-establish trust in channels such as search engines, traditional media, owned media and social mediaHow…
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