Measurement-First Advertising

At DELVE, we help marketing and e-commerce leaders identify, engage and convert their most profitable customers to accelerate revenue growth.

We do this by integrating customer data sources to identify high-value customers, optimizing digital media performance to improve conversion efficiency, and applying data science models to identify opportunities for up-sell, cross-sell and renewal revenue. 

Data first, advertising second

We partner with brands to unlock omnichannel data insights, helping to target higher-value customers, improve campaign conversion rates, increase return on ad spend, and lower customer acquisition costs.


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Clean Data Foundation

The path to marketing ROI begins here. From hyper-local targeting and audience lookalikes to LTV prediction and conversion optimization, real-time insight enables better decision making.

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The Right Advertising Technology

We integrate disparate AdTech and MarTech platforms to provide a single source of truth for streamlining Marketing Operations and building a revenue growth engine.

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Media Management & Optimization

From customer acquisition to customer experience, we optimize your programmatic display, social, search, digital radio, and connected TV campaigns to deliver measurable results.

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Accelerating Growth for Challenger Brands

Over the past decade, we’ve honed a process that delivers consistent ROI growth.

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Plan

Plan ahead for third-party identifier deprecation, create a strong technology architecture to store your first-party data, and power your brand’s messaging with a customer data platform.

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Collect & Measure

Collect all of your first-party app and web data, store it in a data lake, and tell a compelling story with real-time visualizations while ensuring compliance with privacy laws.

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Advertise

Create a data-driven media plan to power revenue growth and RoAS with brand-building and performance channels and dynamic creative that delivers impact.

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Optimize

Optimize media RoAS by allocating budget to the highest-performing channels or campaigns, leaning on data science to uncover hidden insights and power personalization.

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Technology

Best-in-class AdTech and MarTech allows your organization to store first-party data, activate it in brand and performance media channels, and optimize the buyer journey—while increasing revenue and RoAS.

Latest Insights

Applying LTV Models Across the Buyer Journey to Unlock ROI

Learn how to identify your highest-value customers and grow profitability. Most marketers are familiar with the concept of customer lifetime value (LTV), but many might not be aware of all the ways LTV models can be used to optimize marketing decisions. In its simplest form, customer LTV can be defined as the monetary value of a customer relationship, based on the present value of the projected future cash flows from the customer relationship. Customer lifetime value is an important concept in that it…

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October 8, 2021 |

DELVE Nominated for Four Awards for Excellence in Digital Marketing and Media

BOULDER, Colo., October 5, 2021 — DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that it has been nominated for four 2021 AdExchanger Awards. These annual awards celebrate the achievers and innovators who have made the most impact on the digital marketing and advertising industry during the past year. DELVE is under consideration for four awards: Best Programmatic Capabilities by an Agency for DELVE’s extensive…

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October 5, 2021 |

DELVE Promotes COO Anton Lipkanou to President

BOULDER, Colo., September 24, 2021 — DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that it has promoted COO Anton Lipkanou to President. In this newly-created role, Lipkanou will focus on assessing opportunities to improve processes, ensure a healthy P&L, and work with key leaders to set them up for success.  “Anton’s journey embodies DELVE’s culture of continuous learning and personal development,” said…

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September 24, 2021 |
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