Measurement-First Advertising

At DELVE, we help marketing and e-commerce leaders identify, engage and convert their most profitable customers to accelerate revenue growth.

We do this by integrating customer data sources to identify high-value customers, optimizing digital media performance to improve conversion efficiency, and applying data science models to identify opportunities for up-sell, cross-sell and renewal revenue. 

Data first, advertising second

We partner with brands to unlock omnichannel data insights, helping to target higher-value customers, improve campaign conversion rates, increase return on ad spend, and lower customer acquisition costs.


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Clean Data Foundation

The path to marketing ROI begins here. From hyper-local targeting and audience lookalikes to LTV prediction and conversion optimization, real-time insight enables better decision making.

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The Right Advertising Technology

We integrate disparate AdTech and MarTech platforms to provide a single source of truth for streamlining Marketing Operations and building a revenue growth engine.

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Continuous Optimization

From customer acquisition to customer experience, we optimize your programmatic display, social, search, digital radio, and connected TV campaigns to deliver measurable results.

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Accelerating Growth for Challenger Brands

Over the past decade, we’ve honed a process that delivers consistent ROI growth.

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Plan

Plan ahead for third-party identifier deprecation, create a strong technology architecture to store your first-party data, and power your brand’s messaging with a customer data platform.

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Collect & Measure

Collect all of your first-party app and web data, store it in a data lake, and tell a compelling story with real-time visualizations while ensuring compliance with privacy laws.

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Advertise

Create a data-driven media plan to power revenue growth and RoAS with brand-building and performance channels and dynamic creative that delivers impact.

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Optimize

Optimize media RoAS by allocating budget to the highest-performing channels or campaigns, leaning on data science to uncover hidden insights and power personalization.

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Technology

Best-in-class AdTech and MarTech allows your organization to store first-party data, activate it in brand and performance media channels, and optimize the buyer journey—while increasing revenue and RoAS.

Latest Insights

Alternatives to Multi-Touch Attribution for Measuring Marketing Performance

Accurate attribution will require a combination of measurement techniques that measure the full marketing funnel. By Svetlana Filipson | Head of Analytics, Delve Multi-touch attribution (MTA) tools such as Google Analytics 360 and Adobe Analytics are universally accepted ways to measure marketing performance—but they also can lead to biased results and incomplete buyer journey insights. With third-party cookies going away, traditional multi-touch attribution models may become even more unreliable. As a…

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July 28, 2021 |

Branding After COVID: Restoring Trust Through Purpose and Meaningful Action

On July 14, 2021, DELVE hosted a webinar with UNICEF USA, Virgin Voyages, and branding agency, Mother, to discuss how brands can restore trust after the COVID pandemic. During the webinar, we discussed: Why consumers expect businesses and NGOs to be a force for positive changeHow businesses and NGOs can lead change during the post-COVID trust and information bankruptcyHow businesses and NGOs can re-establish trust in channels such as search engines, traditional media, owned media and social mediaHow…

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July 20, 2021 |
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