Measurement-First Advertising

At DELVE, we help marketing and e-commerce leaders identify, engage and convert their most profitable customers to accelerate revenue growth.

We do this by integrating customer data sources to identify high-value customers, optimizing digital media performance to improve conversion efficiency, and applying data science models to identify opportunities for up-sell, cross-sell and renewal revenue. 

Data first, advertising second

We partner with brands to unlock omnichannel data insights, helping to target higher-value customers, improve campaign conversion rates, increase return on ad spend, and lower customer acquisition costs.


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Clean Data Foundation

The path to marketing ROI begins here. From hyper-local targeting and audience lookalikes to LTV prediction and conversion optimization, real-time insight enables better decision making.

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The Right Advertising Technology

We integrate disparate AdTech and MarTech platforms to provide a single source of truth for streamlining Marketing Operations and building a revenue growth engine.

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Continuous Optimization

From customer acquisition to customer experience, we optimize your programmatic display, social, search, digital radio, and connected TV campaigns to deliver measurable results.

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Accelerating Growth for Challenger Brands

Over the past decade, we’ve honed a process that delivers consistent ROI growth.

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Plan

Plan ahead for third-party identifier deprecation, create a strong technology architecture to store your first-party data, and power your brand’s messaging with a customer data platform.

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Collect & Measure

Collect all of your first-party app and web data, store it in a data lake, and tell a compelling story with real-time visualizations while ensuring compliance with privacy laws.

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Advertise

Create a data-driven media plan to power revenue growth and RoAS with brand-building and performance channels and dynamic creative that delivers impact.

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Optimize

Optimize media RoAS by allocating budget to the highest-performing channels or campaigns, leaning on data science to uncover hidden insights and power personalization.

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Technology

Best-in-class AdTech and MarTech allows your organization to store first-party data, activate it in brand and performance media channels, and optimize the buyer journey—while increasing revenue and RoAS.

Latest Insights

Branding After COVID: Restoring Trust Through Purpose and Meaningful Action

On July 14, 2021, DELVE hosted a webinar with UNICEF USA, Virgin Voyages, and branding agency, Mother, to discuss how brands can restore trust after the COVID pandemic. During the webinar, we discussed: Why consumers expect businesses and NGOs to be a force for positive changeHow businesses and NGOs can lead change during the post-COVID trust and information bankruptcyHow businesses and NGOs can re-establish trust in channels such as search engines, traditional media, owned media and social mediaHow…

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July 20, 2021 |

The Trade Desk Doubles Down on the Open Internet with its New Solimar DSP

DELVE prides itself on being a trusted advisor to top brands because we select the right technology to solve specific business problems. As a technology-agnostic digital consultancy, we help brands select, deploy and optimize a variety of AdTech stacks and data lake solutions to deepen insights and improve paid media performance, including Google’s Display & Video 360, Amazon DSP and The Trade Desk (TTD). So we were intrigued when TTD recently announced the launch of the newest iteration of its DSP, named…

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July 15, 2021 |
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