Benefits of Getting it Right
- Identify most effective conversion paths
- Identify most profitable customers
- Calculate marketing ROI
- Optimize campaign performance
Attribution models have been hotly debated for a decade. Regardless of which model you choose, it’s already flawed due to measurement gaps and bias, leaving marketers with a skewed picture of which touchpoints influenced conversion. Because of the pressure to only invest in what is measurable, marketers over-invest in lower funnel (measurable) intent channels and fail to properly invest in upper-funnel awareness channels.
DELVE believes in shifting the conversation from attribution to cause and effect—by using a combination of media mix modeling (MMM) and incrementality testing to supplement emerging proxy identifiers such as UnifiedID 2.0 to establish correlation between marketing investment and business outcomes. We can set up these tools, and then show your teams how to apply them, to improve your in-house capabilities and media performance.
We are a Top 5 Google Certified Partner and a certified partner of The Trade Desk, Salesforce, Amazon, and many others.
Ways to Solve This Challenge
Assess your third-party data collection practices and develop a playbook for IDFAs, cookies, tag management, analytics, and privacy compliance.
Web & App Analytics
Assess your website and mobile app analytics tools and develop a playbook for improved data integration, configuration, and insights reporting so you can trust your data.
Cross-Channel Budget Allocation
Combine multi-touch attribution, media mix modeling, incrementally tests, and other techniques to unlock conversion insights and allocate marketing budgets to the highest performing tactics.
Take Control of Your Future
Are you ready to build a data-driven culture where your people, process, and technology become a competitive advantage?contact us