Benefits of Getting it Right
- Increase audience engagement
- Improve conversion rates
- Grow lead volume
- Increase revenue
When offers are more relevant to the needs of individual buyers, they convert at a higher rate. The business case for offer personalization is well documented with double-digit improvements in conversion rates and marketing spend efficiency. But where many brands struggle is how to deliver personalization at scale—and that’s where we can help.
DELVE can centralize your data silos into a cloud-based customer data platform (CDP) for a 360° view of your customers. Once in place, we can build analytics and machine learning for decisioning, create a content and digital asset management environment for dynamic personalization, and integrate the CDP with your MarTech and AdTech stack (CRM, DSP, etc.) for media delivery. Not only will we build the infrastructure and processes, we’ll show your organization how to use them to increase your in-house digital competencies.
We are a Top 5 Google Certified Partner and certified partner of The Trade Desk, Salesforce, Amazon, and many others.
Ways to Solve This Challenge
Data-driven messaging, creative, and offers aligned to the unique needs of buyers and customers to improve relevance and conversion.
Cross-Channel Budget Allocation
Combine multi-touch attribution, media mix modeling, incrementally tests, and other techniques to unlock conversion insights and allocate marketing budgets to the highest performing tactics.
Harness the power of data-driven personalization to improve conversion, customer experience, and drive higher lifetime value from your customer case.
Take Control of Your Future
Are you ready to build a data-driven culture where your people, process, and technology become a competitive advantage?contact us