Google Marketing Platform

Google Marketing Platform brings together your advertising and analytics to help you make quality customer connections, surface deeper insights, and drive better marketing results.

What It Does

Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams. 
 
Advertising tools include: 

Campaign Manager 360: run ad campaigns and measure performance

Display & Video 360: manage display and video campaigns, bids, creatives, and audiences

Search Ads 360: manage search campaigns across Google Ads, Bing, Yahoo, Baidu, etc. 
 
Analytics tools include: 

Analytics 360: understand how users engage with your business

Optimize 360: run experiments and personalize content

Surveys 360: pose questions to broad populations of online users

Tag Manager 360: manage web and app tags from a single interface

Data Studio: create data visualizations

Why You Need It

Deliver Faster, Smarter Marketing

Built-in intelligence automatically surfaces your most valuable marketing insights so you can act quickly to achieve your goals.

Gain More Control Over Your Marketing Investments

Easily see what parts of your marketing are working and make informed decisions to improve performance—ensuring that you’re delivering quality experiences.

Understand Your Audiences on a Deeper Level

Easily integrate and access your data to gain a deeper understanding of your customers and identify your most valuable audiences.

Share Insights Across Your Team

Make information and insights accessible to your entire enterprise so teams can work better together.

Reach the Right Audiences

Easily connect data from across Google products, including Google Ads, to quickly uncover insights.

Tailor Your Measurement with Ads Data Hub

Use Ads Data Hub to join event-level campaign data from Google Marketing Platform and Google Ads with data from your own sources, such as a CRM system or marketing database, to run customized analysis that aligns to your specific business objectives while protecting user privacy.

Take Control of Your Future

Are you ready to build a data-driven culture where your people, process, and technology become a competitive advantage?

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