Segmentation & Targeting

Identify and engage the right audiences, with the right messaging, at the right time to improve marketing campaign performance.

Benefits of Getting it Right

  • More efficient allocation of marketing budget
  • Increase top-of-funnel engagement 
  • Improve return on ad spend (RoAS)
  • Improve marketing ROI 

The goal of segmentation and targeting is to pinpoint the best customers to engage, and tailor messaging to meet their unique needs. The result should be higher relevance and conversion—thus, ROI on marketing spend. If you’re not applying analytics to your unique first-party data to target your marketing, you’re leaving money on the table.

DELVE helps brands apply data to segmentation, targeting, and messaging to improve ROAS through a combination of eliminating waste and improving return. Brands that simply use the same out-of-the-box segmentation and targeting tools as their competitors are left to compete in bidding wars for the same media impression. Not only do we set up advanced segmentation and targeting techniques, we also show your teams how to apply them to improve your in-house digital competencies.

We are a Top 5 Google Certified Partner and certified partner of The Trade Desk, Salesforce, Amazon, and many others.

Ways to Solve This Challenge

Media Planning

Align the right message, to the right audiences, in the right media to support full-funnel marketing in both awareness and intent channels.

Data Science

Integrate advanced data science techniques into your decision support to improve segmentation, targeting, offer personalization, next best action, and other corporate decisions.

UX Personalization

Harness the power of data-driven personalization to improve conversion, customer experience, and drive higher lifetime value from your customer case.

Take Control of Your Future

Are you ready to build a data-driven culture where your people, process, and technology become a competitive advantage?

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