Benefits of Getting it Right
- Stretch marketing budget (greater efficiency)
- Make better marketing decisions
- Demonstrate financial contribution to EBITDA
- Improve marketing KPIs
We believe that customer acquisition cost is a component of an overall RoAS and marketing ROI conversation. Simply reducing customer acquisition cost to then end up with low-value, low-loyalty customers is not the outcome most brands are seeking. For this reason, we suggest balancing acquisition cost optimization with maintaining high-value, high-conversion potential customers.
DELVE’s CAC optimization efforts emphasize reducing costs through advanced targeting and bid optimization while improving conversion rates via data-driven personalization. The combination of targeting the right audiences, and delivering the right message, accelerates CAC optimization faster than focusing on cost drivers alone. Every step of the way, we’ll show your Marketing and Analytics teams how it works to enhance your in-house digital capabilities.
We are a Top 5 Google Certified Partner and certified partner of The Trade Desk, Salesforce, Amazon, and many others.
Ways to Solve This Challenge
Apply machine learning and human expertise to continually improve return on ad spend across paid search, paid social, programmatic advertising, connected TV, and more.
Cross-Channel Budget Allocation
Combine multi-touch attribution, media mix modeling, incrementally tests, and other techniques to unlock conversion insights and allocate marketing budgets to the highest performing tactics.
Integrate advanced data science techniques into your decision support to improve segmentation, targeting, offer personalization, next best action, and other corporate decisions.
Take Control of Your Future
Are you ready to build a data-driven culture where your people, process, and technology become a competitive advantage?contact us