Creating Properties & Enabling Data Collection in Google Analytics 4
The basics of property creation and adding data streams to GA4 This is the second blog in our seven-part Google Analytics 4 Migration Guide series. The series focuses on how businesses can accelerate their move to GA4 ahead of looming sunset deadlines — to gain a competitive edge by mastering the GA4 platform’s next-generation data-driven marketing capabilities. You can read the full Guide here. In the first part of our Google Analytics 4 Migration Guide series, we focused on how organizations...
Trending
Creating Properties & Enabling Data Collection in Google Analytics 4
The basics of property creation and adding data streams to GA4 This is the second blog in our seven-part Google Analytics 4 Migration Guide series. The series focuses on how businesses can accelerate their move to GA4 ahead of looming sunset deadlines — to gain a competitive edge by mastering the GA4 platform’s next-generation data-driven marketing capabilities. You can read the full Guide here. In the first part of our Google Analytics 4 Migration Guide series, we focused on how organizations...
A Junior SEM & Paid Social Manager on Daily Life at DELVE
Nataliia Baidetska gives us an inside look at her duties as a DELVE Junior SEM & Paid Social Manager. Nataliia, what do you do at DELVE? I develop, manage, execute and optimize search engine and social advertising campaigns for a variety of clients across different platforms such as Google Ads, Bing Ads, Meta and TikTok. I analyze positive or negative trends across all channels using tools including Google Analytics, Google Trends, Google Data Studio, and Semrush. In other words, I DELVE into...
A Graphic Designer on Daily Life at DELVE
Michalina Kuszel gives us an inside look at her duties as a DELVE graphic designer. Michalina, what do you do at DELVE? As a graphic designer, I specialize in designing creative for advertising, publications and visual identification for DELVE’s clients. It’s like being a combination of artist and computer scientist, creating designs and visual elements using complex graphics programs and algorithms. The basis is Adobe Photoshop, but we often combine the capabilities of various Adobe programs to...
How DELVE Helped Partners in Health Boost Awareness of Their Initiatives and Capture a New Generation of Supporters
CHALLENGE Partners in Health (PIH) aimed to boost awareness of their initiatives and capture a new generation of supporters and donors by integrating digital, broadcast, print, and streaming media -- including the Netflix release of the documentary, Bending the Arc. This included identifying, engaging, and ultimately converting donors. Of particular interest was the acquisition of new donors and collecting and building a strong email list to enable ongoing donor engagement and fundraising. DELVE...
Go Deeper with DELVE
Stay up to date on the latest data, analytics, and media best practices.