AI Set to Revolutionize Paid Search Marketing: 3 Pre-Game Tips for Playing to Win 

As presented during this year’s I/O developer conference, Google will be using generative AI to radically overhaul the search experience. Instead of 10 blue links, users will get something more like a "cockpit" displaying content pulled from all corners of the web and structured to address the user's search query. For example, a search for a product would result in a summary of top purchase considerations along with a list of products ranked according to these considerations. Even if not yet fully...

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June 7, 2023
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How DELVE Helped Partners in Health Boost Awareness of Their Initiatives and Capture a New Generation of Supporters

CHALLENGE Partners in Health (PIH) aimed to boost awareness of their initiatives and capture a new generation of supporters and donors by integrating digital, broadcast, print, and streaming media -- including the Netflix release of the documentary, Bending the Arc. This included identifying, engaging, and ultimately converting donors. Of particular interest was the acquisition of new donors and collecting and building a strong email list to enable ongoing donor engagement and fundraising. DELVE...

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August 3, 2021 |

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