Decoding Your Superfans and Antifans To Unlock an “Unfair” Marketing Advantage

Do you have some customers who not only adore your brand but also make outsized contributions to your bottom line? And who always want more of your products?  On the other hand, are there customers who end up being a financial drain on your business? Who buy only your loss-leaders, have continuous inquiries that tie up your support team, and always expect you to cover shipping costs?  I’m convinced that just about every brand will answer a resounding “yes” to both questions. I categorize these...

Read Article

August 18, 2023
Content Type
Service
Technology
Industry
Category

How DELVE Helped Partners in Health Boost Awareness of Their Initiatives and Capture a New Generation of Supporters

CHALLENGE Partners in Health (PIH) aimed to boost awareness of their initiatives and capture a new generation of supporters and donors by integrating digital, broadcast, print, and streaming media -- including the Netflix release of the documentary, Bending the Arc. This included identifying, engaging, and ultimately converting donors. Of particular interest was the acquisition of new donors and collecting and building a strong email list to enable ongoing donor engagement and fundraising. DELVE...

Read Article

August 3, 2021 |

Go Deeper with DELVE

Stay up to date on the latest data, analytics, and media best practices.