Measurement Changes in Google Analytics 4
What GA4’s new measurement framework means for marketers This is the third blog in our seven-part Google Analytics 4 Migration Guide series. The series focuses on how businesses can accelerate their move to GA4 ahead of looming sunset deadlines — to gain a competitive edge by mastering the GA4 platform’s next-generation data-driven marketing capabilities. You can read the full Guide here. In the first two installments, we covered how to create a framework for migrating to GA4 and how to actually...
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Measurement Changes in Google Analytics 4
What GA4’s new measurement framework means for marketers This is the third blog in our seven-part Google Analytics 4 Migration Guide series. The series focuses on how businesses can accelerate their move to GA4 ahead of looming sunset deadlines — to gain a competitive edge by mastering the GA4 platform’s next-generation data-driven marketing capabilities. You can read the full Guide here. In the first two installments, we covered how to create a framework for migrating to GA4 and how to actually...
A Senior Media Trader on Daily Life at DELVE
Irina Merkel gives us an inside look at her duties as a DELVE Senior Media Trader on the Programmatic Team. Irina, what do you do at DELVE? The primary objective of a DELVE Media Trader is to find the best application of client’s media budget, either for brand awareness (so potential customers recognize the brand) or for a performance campaign (driving customers to subscribe, buy, donate, register or another desired action.) All these activities are called Programmatic and yes, it includes all the...
Creating Properties & Enabling Data Collection in Google Analytics 4
The basics of property creation and adding data streams to GA4 This is the second blog in our seven-part Google Analytics 4 Migration Guide series. The series focuses on how businesses can accelerate their move to GA4 ahead of looming sunset deadlines — to gain a competitive edge by mastering the GA4 platform’s next-generation data-driven marketing capabilities. You can read the full Guide here. In the first part of our Google Analytics 4 Migration Guide series, we focused on how organizations...
How DELVE Helped Partners in Health Boost Awareness of Their Initiatives and Capture a New Generation of Supporters
CHALLENGE Partners in Health (PIH) aimed to boost awareness of their initiatives and capture a new generation of supporters and donors by integrating digital, broadcast, print, and streaming media -- including the Netflix release of the documentary, Bending the Arc. This included identifying, engaging, and ultimately converting donors. Of particular interest was the acquisition of new donors and collecting and building a strong email list to enable ongoing donor engagement and fundraising. DELVE...
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