Meet DELVE’s Head of Media Planning—and learn the secrets of her team’s success

Karlin McGinness explains what DELVE’s Media Planning team does, the challenges they take on, and their current opportunities for growth. Karlin, what do you do at DELVE? I’m the Head of Media Planning, and my team oversees cross-channel and omnichannel media activations to provide a high-level perspective on campaign performance—which complements the efforts of our SEM, Social, and Programmatic teams. This inclusion in media activations includes Ad Ops functionality, which ensures that all ads are...

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May 20, 2022 |
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Turning 3 BILLION first-party data records into a $9 MILLION MARKETING OPPORTUNITY

Every insurance company knows the key to driving down customer acquisition costs and driving up retention rates is delivering a personalized, predictive and assistive CX. But with cookie deprecation looming, what does customer-centricity look like now?  We’ve put together a four-part toolkit of helpful resources to help motivated marketing leaders drive marketing transformation, starting with a dynamic webinar on how we helped Gerber Life Insurance Company build and execute an award-winning...

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May 20, 2022 |

Data Science in Gambling and FTP Games: Data Enrichment (Episode 2)

Using Data Enrichment to Improve Experience Design and Loyalty On July 30, 2021, DELVE hosted the second of two episodes in our webinar series focused on gaming.  During the webinar, Mikalai Tsytsarau, DELVE’s head of engineering and DELVE sales executive, Adam Harackiewicz, demonstrated how to use Google Cloud Platform to create a predictive lifetime value (pLTV) model using in-app data and applied analytics. They also discussed the specific skills your team needs for success. Topics...

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August 2, 2021

Data Science in Gambling and FTP Games: In-App Analytics (Episode 1)

Applying In-App Analytics to Improve User Experience and Profitability On July 23, 2021, DELVE hosted the first of two episodes in our webinar series focused on gaming.  During the webinar, Mikalai Tsytsarau, DELVE’s head of engineering and DELVE sales executive, Adam Harackiewicz demonstrate how to use Google Cloud Platform to create a fully-integrated custom analytics system consisting of distributed data storage, scalable feature engineering engine, machine learning, and predictive modules to...

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July 26, 2021 |

Branding After COVID: Restoring Trust Through Purpose and Meaningful Action

On July 14, 2021, DELVE hosted a webinar with UNICEF USA, Virgin Voyages, and branding agency, Mother, to discuss how brands can restore trust after the COVID pandemic. During the webinar, we discussed: Why consumers expect businesses and NGOs to be a force for positive changeHow businesses and NGOs can lead change during the post-COVID trust and information bankruptcyHow businesses and NGOs can re-establish trust in channels such as search engines, traditional media, owned media and social mediaHow...

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July 20, 2021 |

How To Maintain Advertising ROAS when Third-Party Cookies Disappear?

On June 9, 2021, DELVE hosted a webinar with Jeremy Woodlee, Google; Bill Leonhardt, Otter Products; Betsy Sellars, DELVE; and Emma Marcotte, DELVE, to discuss the impact of third-party cookie and IDFA deprecation on ROAS in advertising. We began the conversation by restating the facts, as summarized on the following slide: All the panelists agreed that your brand’s own first-party data is the key to maintaining advertising performance in a world without third-party data.  During the webinar, we...

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June 10, 2021 |

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