Measurement Changes in Google Analytics 4

What GA4’s new measurement framework means for marketers This is the third blog in our seven-part Google Analytics 4 Migration Guide series. The series focuses on how businesses can accelerate their move to GA4 ahead of looming sunset deadlines — to gain a competitive edge by mastering the GA4 platform’s next-generation data-driven marketing capabilities. You can read the full Guide here. In the first two installments, we covered how to create a framework for migrating to GA4 and how to actually...

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August 12, 2022
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A Recipe for Building a High-Performance Marketing Revenue Engine

How UNICEF USA boosted donations by 300% with mission-aligned, micro-targeted marketing The most successful marketing leaders I know naturally want to go, to do, to act. They’re instinctively ambitious and they’ve honed their edge by being productively impatient — leading instead of following, proactively chasing opportunities instead of reactively dealing with challenges. But in the most successful marketing transformations I’ve been a part, I’ve seen marketing leaders harness their impulse toward...

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July 1, 2022

Turning 3 BILLION first-party data records into a $9 MILLION MARKETING OPPORTUNITY

Every insurance company knows the key to driving down customer acquisition costs and driving up retention rates is delivering a personalized, predictive and assistive CX. But with cookie deprecation looming, what does customer-centricity look like now?  We’ve put together a four-part toolkit of helpful resources to help motivated marketing leaders drive marketing transformation, starting with a dynamic webinar on how we helped Gerber Life Insurance Company build and execute an award-winning...

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May 20, 2022 |

Data Science in Gambling and FTP Games: Data Enrichment (Episode 2)

Using Data Enrichment to Improve Experience Design and Loyalty On July 30, 2021, DELVE hosted the second of two episodes in our webinar series focused on gaming.  During the webinar, Mikalai Tsytsarau, DELVE’s head of engineering and DELVE sales executive, Adam Harackiewicz, demonstrated how to use Google Cloud Platform to create a predictive lifetime value (pLTV) model using in-app data and applied analytics. They also discussed the specific skills your team needs for success. Topics...

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August 2, 2021

Data Science in Gambling and FTP Games: In-App Analytics (Episode 1)

Applying In-App Analytics to Improve User Experience and Profitability On July 23, 2021, DELVE hosted the first of two episodes in our webinar series focused on gaming.  During the webinar, Mikalai Tsytsarau, DELVE’s head of engineering and DELVE sales executive, Adam Harackiewicz demonstrate how to use Google Cloud Platform to create a fully-integrated custom analytics system consisting of distributed data storage, scalable feature engineering engine, machine learning, and predictive modules to...

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July 26, 2021 |

Branding After COVID: Restoring Trust Through Purpose and Meaningful Action

On July 14, 2021, DELVE hosted a webinar with UNICEF USA, Virgin Voyages, and branding agency, Mother, to discuss how brands can restore trust after the COVID pandemic. During the webinar, we discussed: Why consumers expect businesses and NGOs to be a force for positive changeHow businesses and NGOs can lead change during the post-COVID trust and information bankruptcyHow businesses and NGOs can re-establish trust in channels such as search engines, traditional media, owned media and social mediaHow...

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July 20, 2021 |

How To Maintain Advertising ROAS when Third-Party Cookies Disappear?

On June 9, 2021, DELVE hosted a webinar with Jeremy Woodlee, Google; Bill Leonhardt, Otter Products; Betsy Sellars, DELVE; and Emma Marcotte, DELVE, to discuss the impact of third-party cookie and IDFA deprecation on ROAS in advertising. We began the conversation by restating the facts, as summarized on the following slide: All the panelists agreed that your brand’s own first-party data is the key to maintaining advertising performance in a world without third-party data.  During the webinar, we...

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June 10, 2021 |

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