Meet the Team: Jill Stelter

Title: Senior Recruiter What are your job responsibilities?I recruit for the organization. I assist our corporate office in the recruitment process—posting jobs, sourcing candidates, assisting with interviews, extending offers—and help our Belarus and Poland offices, so we can excel at recruiting there as well. How long have you been at DELVE? Four weeks! What does a typical workday look like for you? I start my morning by checking who has applied to our current open roles and sending some short lists...

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June 18, 2021 |
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How To Maintain Advertising RoAS when Third-Party Cookies Disappear?

Your brand’s own first-party data is the key to maintaining advertising performance in a world without third-party data.  In this webinar, hear from industry experts, Google and DELVE as they share strategies to improve return on ad spend and top-line revenue growth once third-party cookies and IDFA disappear. During the webinar, we discuss: How cookie deprecation impacts audience targeting in advertisingFirst-party data collection and second-party intent data sourcesApproaches to Identity...

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June 10, 2021 |

DELVE Deeper: Attribution Modeling

Strengthen your Attribution Modeling knowledge to gain a more holistic understanding of your customer. This is the sixth post in our Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. Why is Attribution Modeling important? Employing Attribution Modeling helps insurance marketers better understand which marketing channels are converting and their associated ROI....

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June 8, 2021 |

First-Party Marketing is the Future

Google Marketing Livestream 2021 confirms what we knew to be true When the recent announcements about third-party cookie and IDFA deprecation shook the entire advertising landscape, we couldn’t help but wonder: What is the solution? Earlier today, members of Google’s executive team shared their thoughts in the 2021 Google Marketing Livestream, and we liked a lot of what we heard as it aligns with our “first-party marketing” vision. But at DELVE, we think brands can do even more beyond Google’s own...

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May 27, 2021 |

Customer Journey Marketing Challenges and How to Solve Them

Top brands know the importance of customer journey marketing as part of their overall digital marketing strategy. Customer journey marketing helps marketing teams gather, analyze, and act on their customer data so that they can drive a consistently customized user experience throughout the customer journey funnel.  As a result, brands can build and optimize a customer-centric journey that not only attracts high-value customers who drive incremental revenue for their business but also...

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May 26, 2021 |

DELVE Deeper: Conversion Probability

Explore the ways Conversion Probability benefits insurance marketers looking to refine ad spend and enhance conversion. This is the fifth post in our Delve Deeper: Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. Conversion Probability uses historical performance data such as location and device used to enable the informed shifting of marketing spend from low value...

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May 10, 2021 |

All About Audience Suppression

Delve Goes Deeper: Retail Marketing Deepen your understanding of Audience Suppression, a tactic marketers can leverage to make their data work smarter.  This is the fifth post in our Retail Marketing series, dedicated to helping brands improve their marketing ROI and accelerate revenue growth by identifying and converting their most profitable audience segments. Most recently in this series, we explored how Platform Audits and Bidding Automation help marketers improve conversion and lifetime...

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May 5, 2021 |

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