Qualtrics empowers companies to capture and act on customer, product, brand, and employee experience insights in one place.

What It Does

Qualtrics is a customer design and experience platform that began as a research and insights tool.

Qualtrics includes CX, employee engagement, product/concept testing, advertising optimization, and brand tracking. Their CoreXM product allows marketers to validate advertising concepts and creative executions by testing them with a sample of your target audience. You can identify which print, video, and digital ads resonate and will likely drive sales, and which ads fail to connect or negatively impact your brand.

Why You Need It

Customer Experience Insights

With products for every stage of the customer journey including digital, customer care, in-location, and account management, you have the tools you need to accelerate the business impact of your CX program across the entire organization.

Brand Experience Insights

Inspire loyalty, increase sales, and grow market share with actionable and predictive insights that go beyond traditional brand tracking. Move your business forward with a dynamic approach to brand experience management that enables smarter and faster decisions on the areas that matter most.

Employee Experience Insights

Gather continuous feedback from every employee experience to take the right actions to impact engagement, talent planning, productivity, and innovation. Empower your organization to take actions that put your people first.

Product Experience Insights

Bring your customers into product development. Seek out and solve broken product experiences—all with a system of action for everything from market assessment and concept testing, to pricing and packaging.

Voice of the Customer Insights

Understand the emotions and sentiments that drive your customers’ actions with operational and experience data on a single platform. Powerful analytical tools to help you find hidden insights from multi-channel feedback including websites, apps, SMS, voice assistants, chatbots, and more.

Market Segmentation Insights

Find new customer segments automatically with advanced analytics that apply machine learning and AI to spot gaps and find previously untapped customer segments. You’ll see instantly which groups of customers are most valuable as well as a breakdown of what you need to do to win them over.

Take Control Of Your Future

Are you ready to build a data-driven culture where your people, process, and technology become a competitive advantage?

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