Marketing Analytics on Google Cloud Platform

Simplify your marketing analytics operations and solutions deployment with Google Cloud’s fully managed, serverless offerings and hybrid and multi-cloud capabilities. Easy-to-use artificial intelligence and machine learning capabilities are embedded in their core solutions and infrastructure, making them accessible and easily deployed across the enterprise for advanced marketing analytics solutions that elevate actionable data-driven optimization.

What It Does

Google Cloud is a platform that combines compute, database, storage, data, and networking connectivity for deploying advanced marketing analytics use cases such as machine learning segmentation, lifetime value prediction, AI-driven personalization, and media mix modeling.

Marketing teams can leverage the storage, database, and Big Data capabilities to analyze large volumes of data as part of their predictive models, analytics, and decision engines to drive media mix and other decisions. This is especially valuable when analyzing e-commerce and offline transaction data in combination with customer journey touchpoints.

Why You Need It

Modernize Workloads

Migrate quickly with pre-packaged cloud infrastructure solutions for SAP, VMware, Windows, Oracle, data center migration, and other enterprise workloads.

Intelligent Marketing Analytics

Uncover actionable insights from your data with a suite of scalable solutions for data warehouses, analytics, and AI and machine learning.

Hybrid & Multi-Cloud

Build applications once and run them in hybrid and multi-cloud environments with other cloud providers.

Layered Infrastructure

Progressive layers deliver multi-tiered security, detecting, and responding to internal and external threats 24/7.

Data Protection

Secure-by-design infrastructure protects your data, applications, and users with advanced anti-malware and threat detection.

Intelligent Monitoring and Control

Gain real-time visibility into who’s accessing your data and reduce risk by ensuring that only the right users can do so.

Case Studies

Google Cloud Recommendations AI Driven Marketing

DELVE provided end-to-end marketing consulting and technical data science/engineering development services, leading problem definition, solutions architecture, agile development, training, deployment, and marketing channel activation.

Customer Data Lake and ML-Driven Segmentation

DELVE provided end-to-end marketing consulting and technical data science/engineering development services, leading problem definition, solutions architecture, agile development, training, and deployment.

Advanced Retail Clustering on GCP Providing Marketing Insights Foundation

Developed and deployed clustering algorithms on integrated transactional, demographic, and geo-spatial attributes to segment stores and customers into actionable micro-segments for D&V360 campaign targeting that resulted in achieving 1.26x ROAS.

UNICEF USA expands their donor network with the help of Donor Segmentation

Using GCP’s data integration and machine learning capabilities, DELVE helped UNICEF USA create a customer segmentation.

Take Control Of Your Future

Are you ready to build a data-driven culture where your people, process, and technology become a competitive advantage?

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