How CMOs can lead the digital transformation as third-party cookies go away
Think small. A number of Chief Marketing Officers surveyed in DELVE’s new, global survey are overwhelmed by the sheer amount of customer data available to them — and uncertain how to effectively use it. And it’s only getting more complex as companies are being forced to shift away from reliance on third-party data within the next few years. Google is phasing out trackers on Chrome, likely by the second half of 2024, and Safari and Firefox have already restricted such third-party cookies. Take a...
Trending
How CMOs can lead the digital transformation as third-party cookies go away
Think small. A number of Chief Marketing Officers surveyed in DELVE’s new, global survey are overwhelmed by the sheer amount of customer data available to them — and uncertain how to effectively use it. And it’s only getting more complex as companies are being forced to shift away from reliance on third-party data within the next few years. Google is phasing out trackers on Chrome, likely by the second half of 2024, and Safari and Firefox have already restricted such third-party cookies. Take a...
DELVE expands to Baltics region: Bringing data-driven marketing expertise to catalyze startup growth
We’re excited to announce that DELVE is entering the Baltics region, bringing our proven expertise as a Google Cloud Platform Partner of the Year in Marketing Analytics and a leading Google Marketing Platform reseller to help catalyze growth in what is emerging as a hotbed of startup activity. The opening of DELVE’s Baltics office in Tallinn, Estonia will bring our expertise closer to the rapidly growing markets in Estonia, Latvia and Lithuania. “The Baltics has a booming startup market, with most of...
A Senior Marketing Data Analyst on Daily Life at DELVE
Rafał Hryniewicki gives us an inside look at his duties on the Marketing Analytics Team. What do you do at DELVE? I work as a Senior Marketing Data Analyst analyzing data to support marketing efforts for clients. A Big part of my job is handling data and turning it into actionable insights. Thanks to many years of experience, I know the industry better, which allows me to handle more complex projects and help teach junior staff. I like to say that my job is nothing more than creating tables,...
What Comes After Third-Party Cookies?
A return to the foundations of first-party marketing. When the recent announcements about third-party cookie and IDFA deprecation shook the advertising landscape, we couldn’t help but wonder: What is the solution? We at DELVE don’t do well with rhetorical questions, so this article offers solutions aimed at real-world marketers: those in charge of web analytics and customer data, those buying online media and analyzing performance, and those accountable for advertising.Our goal is to help marketers...
DELVE Earns Gold and Silver Awards in 2021 American Business Awards
BOULDER, Colo. – May 28, 2021 – In recognition of its innovative marketing approach and creative expertise, DELVE, the measurement-first advertising consultancy, was named the winner of Gold and Silver Stevie® Awards in the 19th annual American Business Awards. The American Business Awards is a premier business awards program. All organizations operating in the United States – public and private, for-profit and non-profit – are eligible to submit nominations. A record number of over 3,800...
All About Hyper-Local Targeting
Deepen your understanding of hyper-local targeting as a means to enhance your marketing strategy. This is the sixth post in our Retail Marketing series, dedicated to helping brands improve their marketing ROI and accelerate revenue growth by identifying and converting their most profitable audience segments. Let’s DELVE deeper into Hyper-Local Targeting and review how and why you should leverage it to improve campaign performance metrics and stretch your marketing/media budget. What is...
All About Audience Suppression
Delve Goes Deeper: Retail Marketing Deepen your understanding of Audience Suppression, a tactic marketers can leverage to make their data work smarter. This is the fifth post in our Retail Marketing series, dedicated to helping brands improve their marketing ROI and accelerate revenue growth by identifying and converting their most profitable audience segments. Most recently in this series, we explored how Platform Audits and Bidding Automation help marketers improve conversion and lifetime...
All About Platform Audits and Bidding Automation
Delve Goes Deeper: Retail Marketing Deepen your understanding of marketing tactics to improve conversion and lifetime customer value. This is the fourth post in our Retail Marketing series, dedicated to helping brands improve their marketing ROI and accelerate revenue growth by identifying and converting their most profitable audience segments. Today we’ll DELVE deeper into Platform Audits and Bidding Automation, two marketing tactics that help to improve conversion and lifetime customer...
The Payoffs of Personalization
Delve Goes Deeper: Retail Marketing Discover the three areas of opportunity to drive greater personalization and convert ideal consumer segments. This is the third post in our Retail Marketing series, dedicated to helping brands improve their marketing ROI and accelerate revenue growth by identifying and converting their most profitable audience segments. As discussed earlier in this series, by taking a continuous, data-driven approach to identifying and converting the ideal consumer segments, the...
Go Deeper with DELVE
Stay up to date on the latest data, analytics, and media best practices.