What Comes After Third-Party Cookies?
A return to the foundations of first-party marketing. When the recent announcements about third-party cookie and IDFA deprecation shook the advertising landscape, we couldn’t help but wonder: What is the solution? We at DELVE don’t do well with rhetorical questions, so this article offers solutions aimed at real-world marketers: those in charge of web analytics and customer data, those buying online media and analyzing performance, and those accountable for advertising.Our goal is to help marketers...
DELVE Earns Gold and Silver Awards in 2021 American Business Awards
BOULDER, Colo. – May 28, 2021 – In recognition of its innovative marketing approach and creative expertise, DELVE, the measurement-first advertising consultancy, was named the winner of Gold and Silver Stevie® Awards in the 19th annual American Business Awards. The American Business Awards is a premier business awards program. All organizations operating in the United States – public and private, for-profit and non-profit – are eligible to submit nominations. A record number of over 3,800...
All About Hyper-Local Targeting
Deepen your understanding of hyper-local targeting as a means to enhance your marketing strategy. This is the sixth post in our Retail Marketing series, dedicated to helping brands improve their marketing ROI and accelerate revenue growth by identifying and converting their most profitable audience segments. Let’s DELVE deeper into Hyper-Local Targeting and review how and why you should leverage it to improve campaign performance metrics and stretch your marketing/media budget. What is...
All About Audience Suppression
Delve Goes Deeper: Retail Marketing Deepen your understanding of Audience Suppression, a tactic marketers can leverage to make their data work smarter. This is the fifth post in our Retail Marketing series, dedicated to helping brands improve their marketing ROI and accelerate revenue growth by identifying and converting their most profitable audience segments. Most recently in this series, we explored how Platform Audits and Bidding Automation help marketers improve conversion and lifetime...
All About Platform Audits and Bidding Automation
Delve Goes Deeper: Retail Marketing Deepen your understanding of marketing tactics to improve conversion and lifetime customer value. This is the fourth post in our Retail Marketing series, dedicated to helping brands improve their marketing ROI and accelerate revenue growth by identifying and converting their most profitable audience segments. Today we’ll DELVE deeper into Platform Audits and Bidding Automation, two marketing tactics that help to improve conversion and lifetime customer...
The Payoffs of Personalization
Delve Goes Deeper: Retail Marketing Discover the three areas of opportunity to drive greater personalization and convert ideal consumer segments. This is the third post in our Retail Marketing series, dedicated to helping brands improve their marketing ROI and accelerate revenue growth by identifying and converting their most profitable audience segments. As discussed earlier in this series, by taking a continuous, data-driven approach to identifying and converting the ideal consumer segments, the...
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