How CMOs can lead the digital transformation as third-party cookies go away
Think small. A number of Chief Marketing Officers surveyed in DELVE’s new, global survey are overwhelmed by the sheer amount of customer data available to them — and uncertain how to effectively use it. And it’s only getting more complex as companies are being forced to shift away from reliance on third-party data within the next few years. Google is phasing out trackers on Chrome, likely by the second half of 2024, and Safari and Firefox have already restricted such third-party cookies. Take a...
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How CMOs can lead the digital transformation as third-party cookies go away
Think small. A number of Chief Marketing Officers surveyed in DELVE’s new, global survey are overwhelmed by the sheer amount of customer data available to them — and uncertain how to effectively use it. And it’s only getting more complex as companies are being forced to shift away from reliance on third-party data within the next few years. Google is phasing out trackers on Chrome, likely by the second half of 2024, and Safari and Firefox have already restricted such third-party cookies. Take a...
DELVE expands to Baltics region: Bringing data-driven marketing expertise to catalyze startup growth
We’re excited to announce that DELVE is entering the Baltics region, bringing our proven expertise as a Google Cloud Platform Partner of the Year in Marketing Analytics and a leading Google Marketing Platform reseller to help catalyze growth in what is emerging as a hotbed of startup activity. The opening of DELVE’s Baltics office in Tallinn, Estonia will bring our expertise closer to the rapidly growing markets in Estonia, Latvia and Lithuania. “The Baltics has a booming startup market, with most of...
A Senior Marketing Data Analyst on Daily Life at DELVE
Rafał Hryniewicki gives us an inside look at his duties on the Marketing Analytics Team. What do you do at DELVE? I work as a Senior Marketing Data Analyst analyzing data to support marketing efforts for clients. A Big part of my job is handling data and turning it into actionable insights. Thanks to many years of experience, I know the industry better, which allows me to handle more complex projects and help teach junior staff. I like to say that my job is nothing more than creating tables,...
Target Net-New Donors with Intent Data: Not for Profit Transformation Series
Learn how intent data can help reveal fresh, relevant audiences who may already be searching for your NFP's cause. Earlier in this series, we discussed the importance of knowing your donors, and in our previous article we described how to append second-party data to your existing donor database. In our experience, both of these methods will help your NFP identify potential donors to target in marketing and advertising. However, only a small percentage of the people exposed to ads are actually actively...
Append Second-Party Data to Your Donor File: Not for Profit Transformation Series
Learn how other organizations' data can help you identify net-new donors to target in your advertising. In our previous article, Learn More About Your Current Donors, we described how to start finding net-new donors by executing several basic qualitative and quantitative research projects. Next, we want to talk about how to identify specific groups of people who may be a great fit for your NFP, but who aren’t in your core file yet—especially donors who are Gen Z, Millennials, or even Centennials—by using...
Learn More About Your Current Donors: Not for Profit Transformation Series
Discover how qualitative and quantitative research can help drive more effective messaging and attract like-minded new donors. Oftentimes, a nonprofit may set a goal about generating “net-new” donors, but fail to define the target audience(s) in enough detail to allow the in-house marketing team or agency to create campaigns and messaging. This usually stems from the fact that they don’t have a deep understanding of their existing best donors—so they don’t know how to look for more like...
Create Personalized NFP Landing Pages: Not for Profit Transformation Series
Learn how implementing a tailored page for each initiative can help maximize your marketing and advertising investments. Previously in this series, we discussed that donation growth comes from personalization driven by the right first-party data strategy, how NFPs can develop initiative "flags" in their marketing warehouses to enable personalization through data, and the importance of ad creative personalization. In this article, we will address the importance of landing page personalization. Landing pages...
Personalize Your NFP Ad Creative: Not for Profit Transformation Series
Learn more about creating personalized campaigns, using programmatic advertising as an example. So far in our NFP series, we discussed how a strong first-party data strategy will allow your NFP to group existing core audiences by implicit or explicit signals into logical interest groups or "initiatives," and how your internal or agency Media teams can upload these segmented audiences into their media platforms for search, display, social and other digital platforms, and execute personalized advertising that...
Use Segmentation to Target Donor Interests: Not for Profit Transformation Series
Learn how to export your segmented audiences to ad platforms—and power personalized advertising. The first article in this series, Improve Performance with Personalization, described how your NFP can “flip the script” with traditional channels (direct mail, email) and personalize messaging to resonate better with your core audiences. Now, let's talk about integration among direct mail, email and digital—in other words, how to deploy a personalization-driven omnichannel strategy. What do we mean by a...
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