Improve Performance with Personalization
Learn why personalization across direct mail, email and all digital channels is the key to donation growth. As the inaugural chapter in our NFP-centric series, this article has one singular goal: to make a case for personalization as the key to improving direct mail and email performance. We recognize that NFPs must lean on digital to attract net-new donors, such as Millennials, who will donate on a recurring monthly basis. However, we also strongly believe that an omnichannel approach to marketing and...
Trending
Improve Performance with Personalization
Learn why personalization across direct mail, email and all digital channels is the key to donation growth. As the inaugural chapter in our NFP-centric series, this article has one singular goal: to make a case for personalization as the key to improving direct mail and email performance. We recognize that NFPs must lean on digital to attract net-new donors, such as Millennials, who will donate on a recurring monthly basis. However, we also strongly believe that an omnichannel approach to marketing and...
The DELVE Manifesto: Not for Profit Transformation
How DELVE's "data first, advertising second" model helps NFPs attract net-new and younger donors—and drive donation growth. At DELVE, we recognize that marketing and advertising budgets are some of the biggest expense line items for many Not for Profit organizations. We're also very aware that the work that we perform for our NFP clients must have a very direct, measurable impact on marketing and advertising performance. And, of course, we believe in doing things the right way—which is why our motto is...
DELVE Wins Award for Best First-Party Data Strategy
BOULDER, Colo., — October 28, 2021 — DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that it has won the award for Best First-Party Data Strategy by a Marketer at the 2021 AdExchanger Awards Programmatic I/O event on October 26, 2021. This award was granted for DELVE’s work on a cloud-based data lake for Gerber Life Insurance Company (GLIC)—an endeavor that was part of a multi-year enterprise data, analytics, and...
Branding After COVID: Restoring Trust Through Purpose and Meaningful Action
On July 14, 2021, DELVE hosted a webinar with UNICEF USA, Virgin Voyages, and branding agency, Mother, to discuss how brands can restore trust after the COVID pandemic. During the webinar, we discussed: Why consumers expect businesses and NGOs to be a force for positive changeHow businesses and NGOs can lead change during the post-COVID trust and information bankruptcyHow businesses and NGOs can re-establish trust in channels such as search engines, traditional media, owned media and social mediaHow...
How the Best Nonprofit Marketing Campaigns Optimize Lifetime Value
How are marketing strategies for nonprofit organizations unique? Just as you wouldn’t market two unique services in the same way to the same individuals, a successful nonprofit marketing strategy is all about finding and reaching the right individuals with relevant ads. While a single donation is always positive for your organization, donors that continue to give overtime offer the most long-term value for NGOs in the most cost-efficient way. In fact, it usually costs about 10x more to acquire new...
UNICEF USA Increases Donation Amount Over 78%
We love doing work in the non-profit space so when UNICEF USA (the U.S. subsidiary of the United Nations International Children’s Emergency Fund) came to us with the challenge of expanding their donor network, we were eager to help. Using Google Cloud Platform informed data, DELVE built 20 distinct audience segments and was able to identify UNICEF USA’s highest-value customers. From the shared characteristics of the highest-value donors, our experts were able to create look-a-like audiences for targeted...
UNICEF USA Expands Donor Network With GA360 + DV360
We’re passionate about helping brands achieve incremental marketing growth through the intelligence of their own data. When the team at UNICEF USA (the U.S. subsidiary of the United Nations International Children’s Emergency Fund) came to us with a need to grow new donor acquisition and incremental digital revenue, our team couldn’t wait to lend our expertise for such a great cause. Using Google Analytics 360 and Display & Video 360, DELVE built and implemented a marketing system for high-value...
Go Deeper with DELVE
Stay up to date on the latest data, analytics, and media best practices.