DELVE Promotes COO Anton Lipkanou to President

BOULDER, Colo., September 24, 2021 — DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that it has promoted COO Anton Lipkanou to President. In this newly-created role, Lipkanou will focus on assessing opportunities to improve processes, ensure a healthy P&L, and work with key leaders to set them up for success.  “Anton’s journey embodies DELVE’s culture of continuous learning and personal development,” said...

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September 24, 2021 |
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Branding After COVID: Restoring Trust Through Purpose and Meaningful Action

On July 14, 2021, DELVE hosted a webinar with UNICEF USA, Virgin Voyages, and branding agency, Mother, to discuss how brands can restore trust after the COVID pandemic. During the webinar, we discussed: Why consumers expect businesses and NGOs to be a force for positive changeHow businesses and NGOs can lead change during the post-COVID trust and information bankruptcyHow businesses and NGOs can re-establish trust in channels such as search engines, traditional media, owned media and social mediaHow...

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July 20, 2021 |

How the Best Nonprofit Marketing Campaigns Optimize Lifetime Value

How are marketing strategies for nonprofit organizations unique? Just as you wouldn’t market two unique services in the same way to the same individuals, a successful nonprofit marketing strategy is all about finding and reaching the right individuals with relevant ads. While a single donation is always positive for your organization, donors that continue to give overtime offer the most long-term value for NGOs in the most cost-efficient way.  In fact, it usually costs about 10x more to acquire new...

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June 5, 2020 |

UNICEF USA Increases Donation Amount Over 78%

We love doing work in the non-profit space so when UNICEF USA (the U.S. subsidiary of the United Nations International Children’s Emergency Fund) came to us with the challenge of expanding their donor network, we were eager to help. Using Google Cloud Platform informed data, DELVE built 20 distinct audience segments and was able to identify UNICEF USA’s highest-value customers. From the shared characteristics of the highest-value donors, our experts were able to create look-a-like audiences for targeted...

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April 22, 2020 |

UNICEF USA Expands Donor Network With GA360 + DV360

We’re passionate about helping brands achieve incremental marketing growth through the intelligence of their own data. When the team at UNICEF USA (the U.S. subsidiary of the United Nations International Children’s Emergency Fund) came to us with a need to grow new donor acquisition and incremental digital revenue, our team couldn’t wait to lend our expertise for such a great cause. Using Google Analytics 360 and Display & Video 360, DELVE built and implemented a marketing system for high-value...

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April 8, 2020 |

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