Grow Your Digital Fundraising

Philanthropic giving is undergoing a generational shift: by 2028, Millennials will represent up to 60% of total giving in the US for every non-profit — increasing the pressure on organizations to develop ways to acquire them as donors.

Shrinking donor files, a crowded advocacy landscape, cause fatigue, rising media costs and 3rd-party cookie deprecation add to the hardship of breaking through the noise.

To address these realities, every non-profit organization needs to address its donor data gaps, integrate marketing tools and technology, and be relentless about enhancing and  personalizing the donor journey across websites and media channels.

The traditional Giving Pyramid’s marketing methods fall short in finding new donors and increasing their lifetime value

In the traditional Giving Pyramid model, major donors at the top receive personalized attention while donors at lower levels of the pyramid, typically receive generic communication, limiting the ability to attract and grow those initial connections.

Neglecting to engage with the vast pool of smaller donors early on, combined with the natural attrition of older supporters, can morph the Giving Pyramid into an unstable Eiffel Tower, as failing to establish a personalized connection at the beginning makes it increasingly difficult to retain this crucial donor base.

An Audience-First Giving Pyramid fundraising strategy that engages mass donors at the bottom of the pyramid drives 25x growth over traditional approaches that start personalizing toward the top

An Audience-First Giving Pyramid that starts personalized outreach to donors at lower levels enables global, multi-faceted organizations to leverage brand reach, expand into new audiences, and create meaningful, audience-centric donor experiences to drive profitable growth.

The lifeblood of fundraising lies in engaging the bottom of the pyramid — the mass audience.