A Recipe for Building a High-Performance Marketing Revenue Engine
How UNICEF USA boosted donations by 300% with mission-aligned, micro-targeted marketing The most successful marketing leaders I know naturally want to go, to do, to act. They’re instinctively ambitious and they’ve honed their edge by being productively impatient — leading instead of following, proactively chasing opportunities instead of reactively dealing with challenges. But in the most successful marketing transformations I’ve been a part, I’ve seen marketing leaders harness their impulse toward...
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A Recipe for Building a High-Performance Marketing Revenue Engine
How UNICEF USA boosted donations by 300% with mission-aligned, micro-targeted marketing The most successful marketing leaders I know naturally want to go, to do, to act. They’re instinctively ambitious and they’ve honed their edge by being productively impatient — leading instead of following, proactively chasing opportunities instead of reactively dealing with challenges. But in the most successful marketing transformations I’ve been a part, I’ve seen marketing leaders harness their impulse toward...
How First-Party Data Transformation Helps Build Competitive Advantage
Marketing leaders can hardly escape all the talk about first-party data today: the need to focus on first-party data, to capture it, activate it and drive marketing transformation. When it comes to the why the answer is almost always, “Because you have to,” backed up by warnings about the shift to privacy, the cookieless future, etc. But nobody ever got to the top by simply following what others tell them they have to do. The trust is first-party data isn’t a next-best alternative — it’s the fuel...
Get Your E-Commerce Business Growing with Recommendations AI
Learn how Google Recommendations AI can drive new e-commerce success—using your own first-party data Why to read: Understand how a product recommendation engine is a powerful first-party data strategy to drive better personalization—without cookies or third-party dataSee how Google Recommendations AI provides an easy-to-deploy, cost-effective way to get started with personalized product recommendationsLearn how established e-commerce organizations can use Recommendations AI to drive new growthSee how...
Turning 3 BILLION first-party data records into a $9 MILLION MARKETING OPPORTUNITY
Every insurance company knows the key to driving down customer acquisition costs and driving up retention rates is delivering a personalized, predictive and assistive CX. But with cookie deprecation looming, what does customer-centricity look like now? We’ve put together a four-part toolkit of helpful resources to help motivated marketing leaders drive marketing transformation, starting with a dynamic webinar on how we helped Gerber Life Insurance Company build and execute an award-winning...
A Blueprint for Successful Marketing Transformation
How Gerber Life Insurance Company converted billions of first-party data records into millions in marketing value Just about every marketing leader I talk to today understands that their first-party data is a huge, largely untapped asset. Now, as third-party cookies phase out, they’re feeling intense pressure to do something around first-party data. The challenge is figuring out where to start. Too many marketing organizations are spinning their wheels because they’re focused on the...
How DELVE Helped Partners in Health Boost Awareness of Their Initiatives and Capture a New Generation of Supporters
CHALLENGE Partners in Health (PIH) aimed to boost awareness of their initiatives and capture a new generation of supporters and donors by integrating digital, broadcast, print, and streaming media -- including the Netflix release of the documentary, Bending the Arc. This included identifying, engaging, and ultimately converting donors. Of particular interest was the acquisition of new donors and collecting and building a strong email list to enable ongoing donor engagement and fundraising. DELVE...
DELVE Earns Gold and Silver Awards in 2021 American Business Awards
BOULDER, Colo. – May 28, 2021 – In recognition of its innovative marketing approach and creative expertise, DELVE, the measurement-first advertising consultancy, was named the winner of Gold and Silver Stevie® Awards in the 19th annual American Business Awards. The American Business Awards is a premier business awards program. All organizations operating in the United States – public and private, for-profit and non-profit – are eligible to submit nominations. A record number of over 3,800...
DELVE Deeper: Conversion Probability
Explore the ways Conversion Probability benefits insurance marketers looking to refine ad spend and enhance conversion. This is the fifth post in our Delve Deeper: Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. Conversion Probability uses historical performance data such as location and device used to enable the informed shifting of marketing spend from low value...
The Deep Dive: Audience Suppression
Delve Goes Deeper: Insurance Marketing Discover how implementing Audience Suppression can help generate better business opportunities. This is the fourth post in our Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. In our first marketing tactic Deep Dive, we’ll DELVE deeper into the ways Audience Suppression contributes to conversion growth. It’s...
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