Meet the Team: Jill Stelter
Title: Senior Recruiter What are your job responsibilities?I recruit for the organization. I assist our corporate office in the recruitment process—posting jobs, sourcing candidates, assisting with interviews, extending offers—and help our Belarus and Poland offices, so we can excel at recruiting there as well. How long have you been at DELVE? Four weeks! What does a typical workday look like for you? I start my morning by checking who has applied to our current open roles and sending some short lists...
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Meet the Team: Jill Stelter
Title: Senior Recruiter What are your job responsibilities?I recruit for the organization. I assist our corporate office in the recruitment process—posting jobs, sourcing candidates, assisting with interviews, extending offers—and help our Belarus and Poland offices, so we can excel at recruiting there as well. How long have you been at DELVE? Four weeks! What does a typical workday look like for you? I start my morning by checking who has applied to our current open roles and sending some short lists...
Meet the Team: Ryan Abely
Name: Ryan Abely Title: Database Marketing Manager/Direct Marketing Manager What are your job responsibilities? I manage a team of database marketing analysts, and we deliver direct mail, email, and SMS campaigns for our clients. How long have you been at DELVE? Going on four years. What does a typical workday look like for you?My morning is usually spent catching up with my team in Minsk; they have a bit of a jump-start on me. They’re the ones who have the pulse on the production issues of the...
How To Maintain Advertising RoAS when Third-Party Cookies Disappear?
Your brand’s own first-party data is the key to maintaining advertising performance in a world without third-party data. In this webinar, hear from industry experts, Google and DELVE as they share strategies to improve return on ad spend and top-line revenue growth once third-party cookies and IDFA disappear. During the webinar, we discuss: How cookie deprecation impacts audience targeting in advertisingFirst-party data collection and second-party intent data sourcesApproaches to Identity...
DELVE Deeper: Conversion Probability
Explore the ways Conversion Probability benefits insurance marketers looking to refine ad spend and enhance conversion. This is the fifth post in our Delve Deeper: Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. Conversion Probability uses historical performance data such as location and device used to enable the informed shifting of marketing spend from low value...
The Deep Dive: Audience Suppression
Delve Goes Deeper: Insurance Marketing Discover how implementing Audience Suppression can help generate better business opportunities. This is the fourth post in our Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. In our first marketing tactic Deep Dive, we’ll DELVE deeper into the ways Audience Suppression contributes to conversion growth. It’s...
Opportunities for Improving Marketing Efficiency and ROI
Delve Goes Deeper: Insurance Marketing Explore a three-pronged approach to driving improvements in overall marketing ROI. This is the third post in our Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. As mentioned previously in this series, “doing less with more” as an insurance marketer comes down to how well you can reduce targeting low-value...
Gerber Life Insurance Increased Policy Retention by 59% at a 32% lower CPA
Performing cross channel advertising activity with disparate data sources is complex for any marketer. By executing several projects for one of the insurance industry’s top providers, Gerber Life Insurance Company (GLIC), we can truly say while challenging, it is doable. As the insurance industry marketing approach evolves to focus on consumers directly, GLIC took the opportunity to also shift its business objectives from a pure product-focused to a more customer-centric strategy. Their goal was to consolidate...
Gerber Life Insurance Increased Conversions by 25% at a 15% Lower CPA
We know how important it is for insurance companies to have a holistic view of their cross-channel advertising activity in the modern digital world. We’re proud to maintain a strong partnership with one of the top providers in the insurance industry Gerber Life Insurance Company (GLIC), who, for more than 50 years, has been providing quality budget-friendly life insurance products to middle-income families. Our collaboration started when GLIC realized it’s essential to understand their media mix better to...
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