A Recipe for Building a High-Performance Marketing Revenue Engine

How UNICEF USA boosted donations by 300% with mission-aligned, micro-targeted marketing The most successful marketing leaders I know naturally want to go, to do, to act. They’re instinctively ambitious and they’ve honed their edge by being productively impatient — leading instead of following, proactively chasing opportunities instead of reactively dealing with challenges. But in the most successful marketing transformations I’ve been a part, I’ve seen marketing leaders harness their impulse toward...

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July 1, 2022
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Turning 3 BILLION first-party data records into a $9 MILLION MARKETING OPPORTUNITY

Every insurance company knows the key to driving down customer acquisition costs and driving up retention rates is delivering a personalized, predictive and assistive CX. But with cookie deprecation looming, what does customer-centricity look like now?  We’ve put together a four-part toolkit of helpful resources to help motivated marketing leaders drive marketing transformation, starting with a dynamic webinar on how we helped Gerber Life Insurance Company build and execute an award-winning...

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May 20, 2022 |

A Blueprint for Successful Marketing Transformation

How Gerber Life Insurance Company converted billions of first-party data records into millions in marketing value Just about every marketing leader I talk to today understands that their first-party data is a huge, largely untapped asset. Now, as third-party cookies phase out, they’re feeling intense pressure to do something around first-party data. The challenge is figuring out where to start. Too many marketing organizations are spinning their wheels because they’re focused on the...

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April 21, 2022

How DELVE Helped Partners in Health Boost Awareness of Their Initiatives and Capture a New Generation of Supporters

CHALLENGE Partners in Health (PIH) aimed to boost awareness of their initiatives and capture a new generation of supporters and donors by integrating digital, broadcast, print, and streaming media -- including the Netflix release of the documentary, Bending the Arc. This included identifying, engaging, and ultimately converting donors. Of particular interest was the acquisition of new donors and collecting and building a strong email list to enable ongoing donor engagement and fundraising. DELVE...

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August 3, 2021 |

DELVE Earns Gold and Silver Awards in 2021 American Business Awards

BOULDER, Colo. – May 28, 2021 – In recognition of its innovative marketing approach and creative expertise, DELVE, the measurement-first advertising consultancy, was named the winner of Gold and Silver Stevie® Awards in the 19th annual American Business Awards. The American Business Awards is a premier business awards program. All organizations operating in the United States – public and private, for-profit and non-profit – are eligible to submit nominations. A record number of over 3,800...

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May 28, 2021 |

DELVE Deeper: Conversion Probability

Explore the ways Conversion Probability benefits insurance marketers looking to refine ad spend and enhance conversion. This is the fifth post in our Delve Deeper: Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. Conversion Probability uses historical performance data such as location and device used to enable the informed shifting of marketing spend from low value...

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May 10, 2021 |

The Deep Dive: Audience Suppression

Delve Goes Deeper: Insurance Marketing Discover how implementing Audience Suppression can help generate better business opportunities.  This is the fourth post in our Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. In our first marketing tactic Deep Dive, we’ll DELVE deeper into the ways Audience Suppression contributes to conversion growth.  It’s...

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April 15, 2021 |

Go Deeper with DELVE

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