DELVE Promotes COO Anton Lipkanou to President

BOULDER, Colo., September 24, 2021 — DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that it has promoted COO Anton Lipkanou to President. In this newly-created role, Lipkanou will focus on assessing opportunities to improve processes, ensure a healthy P&L, and work with key leaders to set them up for success.  “Anton’s journey embodies DELVE’s culture of continuous learning and personal development,” said...

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September 24, 2021 |
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How DELVE Helped Partners in Health Boost Awareness of Their Initiatives and Capture a New Generation of Supporters

CHALLENGE Partners in Health (PIH) aimed to boost awareness of their initiatives and capture a new generation of supporters and donors by integrating digital, broadcast, print, and streaming media -- including the Netflix release of the documentary, Bending the Arc. This included identifying, engaging, and ultimately converting donors. Of particular interest was the acquisition of new donors and collecting and building a strong email list to enable ongoing donor engagement and fundraising. DELVE...

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August 3, 2021 |

DELVE Deeper: Conversion Probability

Explore the ways Conversion Probability benefits insurance marketers looking to refine ad spend and enhance conversion. This is the fifth post in our Delve Deeper: Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. Conversion Probability uses historical performance data such as location and device used to enable the informed shifting of marketing spend from low value...

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May 10, 2021 |

The Deep Dive: Audience Suppression

Delve Goes Deeper: Insurance Marketing Discover how implementing Audience Suppression can help generate better business opportunities.  This is the fourth post in our Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. In our first marketing tactic Deep Dive, we’ll DELVE deeper into the ways Audience Suppression contributes to conversion growth.  It’s...

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April 15, 2021 |

Opportunities for Improving Marketing Efficiency and ROI

Delve Goes Deeper: Insurance Marketing Explore a three-pronged approach to driving improvements in overall marketing ROI.  This is the third post in our Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. As mentioned previously in this series, “doing less with more” as an insurance marketer comes down to how well you can reduce targeting low-value...

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April 7, 2021 |

Gerber Life Insurance Increased Policy Retention by 59% at a 32% lower CPA

Performing cross channel advertising activity with disparate data sources is complex for any marketer. By executing several projects for one of the insurance industry’s top providers, Gerber Life Insurance Company (GLIC), we can truly say while challenging, it is doable. As the insurance industry marketing approach evolves to focus on consumers directly, GLIC took the opportunity to also shift its business objectives from a pure product-focused to a more customer-centric strategy. Their goal was to consolidate...

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May 20, 2020

Gerber Life Insurance Increased Conversions by 25% at a 15% Lower CPA

We know how important it is for insurance companies to have a holistic view of their cross-channel advertising activity in the modern digital world. We’re proud to maintain a strong partnership with one of the top providers in the insurance industry Gerber Life Insurance Company (GLIC), who, for more than 50 years, has been providing quality budget-friendly life insurance products to middle-income families. Our collaboration started when GLIC realized it’s essential to understand their media mix better to...

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May 5, 2020 |

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