A Recipe for Building a High-Performance Marketing Revenue Engine
How UNICEF USA boosted donations by 300% with mission-aligned, micro-targeted marketing The most successful marketing leaders I know naturally want to go, to do, to act. They’re instinctively ambitious and they’ve honed their edge by being productively impatient — leading instead of following, proactively chasing opportunities instead of reactively dealing with challenges. But in the most successful marketing transformations I’ve been a part, I’ve seen marketing leaders harness their impulse toward...
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A Recipe for Building a High-Performance Marketing Revenue Engine
How UNICEF USA boosted donations by 300% with mission-aligned, micro-targeted marketing The most successful marketing leaders I know naturally want to go, to do, to act. They’re instinctively ambitious and they’ve honed their edge by being productively impatient — leading instead of following, proactively chasing opportunities instead of reactively dealing with challenges. But in the most successful marketing transformations I’ve been a part, I’ve seen marketing leaders harness their impulse toward...
How First-Party Data Transformation Helps Build Competitive Advantage
Marketing leaders can hardly escape all the talk about first-party data today: the need to focus on first-party data, to capture it, activate it and drive marketing transformation. When it comes to the why the answer is almost always, “Because you have to,” backed up by warnings about the shift to privacy, the cookieless future, etc. But nobody ever got to the top by simply following what others tell them they have to do. The trust is first-party data isn’t a next-best alternative — it’s the fuel...
Get Your E-Commerce Business Growing with Recommendations AI
Learn how Google Recommendations AI can drive new e-commerce success—using your own first-party data Why to read: Understand how a product recommendation engine is a powerful first-party data strategy to drive better personalization—without cookies or third-party dataSee how Google Recommendations AI provides an easy-to-deploy, cost-effective way to get started with personalized product recommendationsLearn how established e-commerce organizations can use Recommendations AI to drive new growthSee how...
How First-Party Data Transformation Helps Build Competitive Advantage
Marketing leaders can hardly escape all the talk about first-party data today: the need to focus on first-party data, to capture it, activate it and drive marketing transformation. When it comes to the why the answer is almost always, “Because you have to,” backed up by warnings about the shift to privacy, the cookieless future, etc. But nobody ever got to the top by simply following what others tell them they have to do. The trust is first-party data isn’t a next-best alternative — it’s the fuel...
Get Your E-Commerce Business Growing with Recommendations AI
Learn how Google Recommendations AI can drive new e-commerce success—using your own first-party data Why to read: Understand how a product recommendation engine is a powerful first-party data strategy to drive better personalization—without cookies or third-party dataSee how Google Recommendations AI provides an easy-to-deploy, cost-effective way to get started with personalized product recommendationsLearn how established e-commerce organizations can use Recommendations AI to drive new growthSee how...
A Senior Consultant on Daily Life at DELVE
Heather Magor gives us an inside look at her duties as a DELVE Senior Consultant Heather, what do you do at DELVE? I’m a Senior Consultant at DELVE, helping our Program Management team deliver efficiency and consistent quality to our clients. Our main goals are the retention of our top-tier accounts, and to surface areas of opportunity for exploration at scale. We work as an extension of our client’s team, not just as a vendor, becoming a trusted advisor (who is also very efficient with time...
What Comes After Third-Party Cookies?
A return to the foundations of first-party marketing. When the recent announcements about third-party cookie and IDFA deprecation shook the advertising landscape, we couldn’t help but wonder: What is the solution? We at DELVE don’t do well with rhetorical questions, so this article offers solutions aimed at real-world marketers: those in charge of web analytics and customer data, those buying online media and analyzing performance, and those accountable for advertising.Our goal is to help marketers...
Meet DELVE’s Head of Media Planning—and learn the secrets of her team’s success
Karlin McGinness explains what DELVE’s Media Planning team does, the challenges they take on, and their current opportunities for growth. Karlin, what do you do at DELVE? I’m the Head of Media Planning, and my team oversees cross-channel and omnichannel media activations to provide a high-level perspective on campaign performance—which complements the efforts of our SEM, Social, and Programmatic teams. This inclusion in media activations includes Ad Ops functionality, which ensures that all ads are...
Accelerating Your Migration to Google Analytics 4
Gain a competitive edge by following 7 key steps, beginning with Account Structure Review Google put a hard deadline on the shift to it’s next-generation Google Analytics 4 (GA4) with the announcement that it will sunset Universal Analytics in July 2023. There remains some debate around when Google will truly hit the “off switch” on UA and UA 360, but whether it’s 15, 21 or 24 months, it’s clear that every business using UA needs to begin planning for the migration to GA4. Moreover,...
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