Measurement Changes in Google Analytics 4
What GA4’s new measurement framework means for marketers This is the third blog in our seven-part Google Analytics 4 Migration Guide series. The series focuses on how businesses can accelerate their move to GA4 ahead of looming sunset deadlines — to gain a competitive edge by mastering the GA4 platform’s next-generation data-driven marketing capabilities. You can read the full Guide here. In the first two installments, we covered how to create a framework for migrating to GA4 and how to actually...
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Measurement Changes in Google Analytics 4
What GA4’s new measurement framework means for marketers This is the third blog in our seven-part Google Analytics 4 Migration Guide series. The series focuses on how businesses can accelerate their move to GA4 ahead of looming sunset deadlines — to gain a competitive edge by mastering the GA4 platform’s next-generation data-driven marketing capabilities. You can read the full Guide here. In the first two installments, we covered how to create a framework for migrating to GA4 and how to actually...
A Senior Media Trader on Daily Life at DELVE
Irina Merkel gives us an inside look at her duties as a DELVE Senior Media Trader on the Programmatic Team. Irina, what do you do at DELVE? The primary objective of a DELVE Media Trader is to find the best application of client’s media budget, either for brand awareness (so potential customers recognize the brand) or for a performance campaign (driving customers to subscribe, buy, donate, register or another desired action.) All these activities are called Programmatic and yes, it includes all the...
Creating Properties & Enabling Data Collection in Google Analytics 4
The basics of property creation and adding data streams to GA4 This is the second blog in our seven-part Google Analytics 4 Migration Guide series. The series focuses on how businesses can accelerate their move to GA4 ahead of looming sunset deadlines — to gain a competitive edge by mastering the GA4 platform’s next-generation data-driven marketing capabilities. You can read the full Guide here. In the first part of our Google Analytics 4 Migration Guide series, we focused on how organizations...
Measurement Changes in Google Analytics 4
What GA4’s new measurement framework means for marketers This is the third blog in our seven-part Google Analytics 4 Migration Guide series. The series focuses on how businesses can accelerate their move to GA4 ahead of looming sunset deadlines — to gain a competitive edge by mastering the GA4 platform’s next-generation data-driven marketing capabilities. You can read the full Guide here. In the first two installments, we covered how to create a framework for migrating to GA4 and how to actually...
A Senior Media Trader on Daily Life at DELVE
Irina Merkel gives us an inside look at her duties as a DELVE Senior Media Trader on the Programmatic Team. Irina, what do you do at DELVE? The primary objective of a DELVE Media Trader is to find the best application of client’s media budget, either for brand awareness (so potential customers recognize the brand) or for a performance campaign (driving customers to subscribe, buy, donate, register or another desired action.) All these activities are called Programmatic and yes, it includes all the...
Creating Properties & Enabling Data Collection in Google Analytics 4
The basics of property creation and adding data streams to GA4 This is the second blog in our seven-part Google Analytics 4 Migration Guide series. The series focuses on how businesses can accelerate their move to GA4 ahead of looming sunset deadlines — to gain a competitive edge by mastering the GA4 platform’s next-generation data-driven marketing capabilities. You can read the full Guide here. In the first part of our Google Analytics 4 Migration Guide series, we focused on how organizations...
A Junior SEM & Paid Social Manager on Daily Life at DELVE
Nataliia Baidetska gives us an inside look at her duties as a DELVE Junior SEM & Paid Social Manager. Nataliia, what do you do at DELVE? I develop, manage, execute and optimize search engine and social advertising campaigns for a variety of clients across different platforms such as Google Ads, Bing Ads, Meta and TikTok. I analyze positive or negative trends across all channels using tools including Google Analytics, Google Trends, Google Data Studio, and Semrush. In other words, I DELVE into...
A Graphic Designer on Daily Life at DELVE
Michalina Kuszel gives us an inside look at her duties as a DELVE graphic designer. Michalina, what do you do at DELVE? As a graphic designer, I specialize in designing creative for advertising, publications and visual identification for DELVE’s clients. It’s like being a combination of artist and computer scientist, creating designs and visual elements using complex graphics programs and algorithms. The basis is Adobe Photoshop, but we often combine the capabilities of various Adobe programs to...
How First-Party Data Transformation Helps Build Competitive Advantage
Marketing leaders can hardly escape all the talk about first-party data today: the need to focus on first-party data, to capture it, activate it and drive marketing transformation. When it comes to the why the answer is almost always, “Because you have to,” backed up by warnings about the shift to privacy, the cookieless future, etc. But nobody ever got to the top by simply following what others tell them they have to do. The trust is first-party data isn’t a next-best alternative — it’s the fuel...
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