Benefits of Getting it Right
- Personalize the buying experience
- Optimize the value of every sale
- Accelerate revenue growth (existing customers buy more)
- Higher switching costs can lead to retention
A key component of revenue growth is developing ongoing sales from your installed base of customers. Unfortunately, many brands use traditional seasonal timing (seasonal retail, end-of-quarter analyst reporting) to drive their offer strategy. This approach fails to put the customer at the center of the engagement strategy and typically isn’t effective.
DELVE can help you go beyond predictable promotion calendars and broad market offers to orchestrate data-driven, personalized offers at the right moments in the customer journey. By integrating your first-party data with intent data, overlaying predictive analytics, and applying next best action models, we can help you deepen share of wallet and LTV with your best customers. We’ll also show your frontline staff how to do it, enhancing your in-house digital competencies.
We are a Top 5 Google Certified Partner and certified partner of The Trade Desk, Salesforce, Amazon, and many others.
Ways to Solve This Challenge
First-Party Data Enablement
Assess your first-party data collection practices and develop a playbook for improving data capture, integration, analytics, and insights for targeting and offer personalization for conversion.
Integrate advanced data science techniques into your decision support to improve segmentation, targeting, offer personalization, next best action, and other corporate decisions.
Harness the power of data-driven personalization to improve conversion, customer experience, and drive higher lifetime value from your customer case.
Take Control of Your Future
Are you ready to build a data-driven culture where your people, process, and technology become a competitive advantage?contact us