Amazon Advertising

Whether you’re looking to drive brand awareness, consideration of your product, brand, or service, drive purchases, or increase loyalty, Amazon Advertising gives you the tools to help drive measurable outcomes.

What it Does

Amazon Advertising helps you achieve your advertising goals while helping customers find the products they’re looking for.
 
With 300+ million worldwide active customer accounts, Amazon has a deep understanding of how shoppers engage with products and brands as they discover, browse, and purchase online. 
 
Amazon Advertising’s suite of products includes: 
 
Sponsored Product

Sponsored Brands

Sponsored Display

Stores

Audio Ads

Video Ads

Custom Advertising

Amazon DSP

Amazon Attribution

Why You Need It

New Ways to Reach Shoppers

Increasingly, customers begin their shopping journey online. It is projected that there will be 278.33 million online shoppers in the United States in 2024, according to Statista. This trend presents an opportunity to connect with potential shoppers online.

Flexible Formats

One size does not fit all, and digital solutions are built with this in mind. Digital advertising offers a selection of customizable features, including a variety of creative ad formats and advertising placements.

Customizable Budget

Unlike radio, out-of-home billboard placements, and other traditional advertising, which often require significant financial investments, digital advertising can be accessible no matter your budget.

Quick Execution

With digital advertising, you have the ability to execute and optimize campaigns faster than with traditional types of advertising. As a result, you have the opportunity to reach audiences at the right place and the right time.

Real-Time Insights

Many digital advertising products offer real-time measurement and optimization capabilities. Track your results, see how your ads are performing, and make changes to your campaign as you go.

Reach Throughout the Buyer Journey

Amazon Advertising can help you reach customers at every stage of their journey: awareness, consideration, purchase, loyalty.

Take Control of Your Future

Are you ready to build a data-driven culture where your people, process, and technology become a competitive advantage?

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