Turning 3 BILLION first-party data records into a $9 MILLION MARKETING OPPORTUNITY
INSURANCE MARKETING TOOLKIT
Every insurance company knows the key to driving down customer acquisition costs and driving up retention rates is delivering a personalized, predictive and assistive CX. But with cookie deprecation looming, what does customer-centricity look like now?
We’ve put together a four-part toolkit of helpful resources to help motivated marketing leaders drive marketing transformation, starting with a dynamic webinar on how we helped Gerber Life Insurance Company build and execute an award-winning first-party data strategy that achieved tremendous results:
- Capturing & activating more than 3 billion first-party data records already in their system
- Converting that owned customer intelligence into nearly $10 million in marketing business value
- Achieving this all in just 12 months
