Every insurance company knows the key to driving down customer acquisition costs and driving up retention rates is delivering a personalized, predictive and assistive CX. But with cookie deprecation looming, what does customer-centricity look like now?
We’ve put together a four-part toolkit of helpful resources to help motivated marketing leaders drive marketing transformation, starting with a dynamic webinar on how we helped Gerber Life Insurance Company build and execute an award-winning first-party data strategy that achieved tremendous results:
- Capturing & activating more than 3 billion first-party data records already in their system
- Converting that owned customer intelligence into nearly $10 million in marketing business value
- Achieving this all in just 12 months
How Gerber Life Insurance Company converted billions of first-party data records into millions in marketing value Just about every marketing leader I talk to today understands that their first-party data is a huge, largely untapped asset. Now, as third-party cookies phase out, they’re feeling intense pressure to do something around first-party data. The challenge is figuring out where to start. Too many marketing organizations are spinning their wheels because they’re focused on the...
“More” is the word CMOs and marketing leaders hear most today. The C-Suite is calling for more RoAS, more revenue, more growth — while customers are demanding more frictionless interactions, more personalization, and more value from brands. At the same time, the shift toward privacy threatens to create more complexity, more cost, and a much more difficult task of finding, targeting and nurturing audiences. It’s easy to get overwhelmed by the variety and magnitude of these demands. But we believe there...