BOULDER, Colo., — October 28, 2021 — DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that it has won the award for Best First-Party Data Strategy by a Marketer at the 2021 AdExchanger Awards Programmatic I/O event on October 26, 2021.
This award was granted for DELVE’s work on a cloud-based data lake for Gerber Life Insurance Company (GLIC)—an endeavor that was part of a multi-year enterprise data, analytics, and MarTech transformation. As a result of this work, DELVE helped GLIC develop a foundation for enabling a 360° customer view.
“At DELVE, we firmly believe that first-party data is the key that will help brands unlock future-proof opportunities in any industry,” said Greg Sobiech, DELVE Founder and CEO. “We’re grateful to our partners at GLIC and to the AdExchanger community for recognizing our leadership in this area.”
For years, DELVE has focused on helping customers leverage their first-party data for more strategic and effective marketing. The company strongly believes that first-party data, consent-based personalized experiences, and data science can deliver huge gains in media efficiency, revenue scaling, and ROAS/ROI.
DELVE also received honorable mention in three additional award categories: Best Programmatic Capabilities by an Agency, Best Educational Tool or Program, and Rising Star–Leadership Under 40 for DELVE President Anton Lipkanou.
DELVE drives continuous client success through integrated measurement and attribution, informed media and creative optimization, and intelligent data activation. DELVE’s data-first approach delivers strategic insights for powerful and efficient marketing. DELVE is a top-rated Google, Amazon and Facebook Partner that leverages first-party data to help businesses make marketing decisions that maximize ROAS and their overall enterprise value.