Amazon DSP

Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display, video, and audio ads both on and off Amazon. Amazon DSP is available to both advertisers who sell products on Amazon and those who do not.

What it does

Amazon DSP is best suited to advertisers who want to programmatically buy display, video, and audio ads at scale.

For audiences that have already visited your website, you can remarket to them on Amazon when they are in-market to purchase. 

For audiences on amazon.com, you can target them and redirect the conversion directly to your website.

Why You Need It

Reach Exclusive Audiences

Use exclusive Amazon audiences to reach new and existing customers on and off Amazon. Improve relevance and results with a single view across devices and formats.

Access Unique, High-Quality Inventory

Programmatically reach your audiences across both Amazon-owned sites and apps, like IMDb, and leading publishers’ sites through direct inventory from Amazon Publisher Services and third-party exchanges.

Appear in Brand-Safe Environments

Rest assured that robust solutions, from manual site reviews to real-time bid evaluation, help uphold quality standards and brand safety.

Build a Metrics-Based Strategy

Leverage audience insights and performance reporting both before and after your campaigns, helping you to understand what’s driving results.

Remarket on amazon.com

Target audiences that have already visited your product page by remarketing to them on Amazon, where they are likely to be in the mindset to purchase. 

Reach New Customers

Drive brand awareness and expand your audience by reaching new customers offsite with a video that introduces your brand and top products.

Take Control of Your Future

Are you ready to build a data-driven culture where your people, process, and technology become a competitive advantage?

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