The Trade Desk

The Trade Desk powers buyers across the globe by offering an integrated feature set that includes omnichannel targeting, data management platform, enterprise APIs, and HD reporting.

What It Does

The Trade Desk (TTD) is an independent demand-side platform for advertising.

TTD allows marketers to use data to optimize media planning before actually spending money on ads, target audiences across devices, optimize real-time bidding, and link campaign performance to online and offline metrics. TTD enables ad delivery across connected TV, video, audio, and mobile media channels and an ad inventory marketplace of 225 partners.

Why You Need It

Cross-Device Targeting

Cross-device targeting and tracking gives you the ability to reach users on multiple touch points, providing a seamless experience across all devices.

Optimized Media Planning

Use data-driven insights from Koa™ AI engine to help you create pre-optimized campaigns before you spend a single dollar.

Data Management Platform

A fully integrated data management platform (DMP) leverages leading data providers and exclusive access to The Data Alliance to support the largest cross-device advertisers in the world.

Diverse Ad Inventory

Connected TV helps you unify your ad buys across linear and streaming. Add value to site content with native ads that can be easily measured using the same KPIs you rely on for display. Target audiences based on the music they’re listening to.

Koa™ Artificial Intelligence

TTD’s powerful predictive engine scans the platform’s sprawling data set—nearly nine million impression opportunities every second—to help make your campaigns more accurate and efficient.

Enterprise API

Enterprise API, The Trade Desk’s open platform API, was engineered with customization in mind. Through your integration with Enterprise API, you have the power to build your business harnessing the power of TTD’s technology.

Take Control Of Your Future

Are you ready to build a data-driven culture where your people, process, and technology become a competitive advantage?

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