Interpreting Q4 2025 Digital Fundraising Results
A look at RoAS, donation count, and cost per donation across dozens of non-profit campaigns.
Q4 is the most important fundraising period of the year for most nonprofit organizations.
But once year-end campaigns end, many teams are left asking the same question:
What actually happened — and what should we do differently next year?
This follow-up benchmark report analyzes real Q4 2025 paid search performance across 34 nonprofit campaigns.
Rather than projections or predictions, this report focuses on actual performance data, revealing:
Download the report to see what the data reveals about year-end fundraising performance and future campaign planning.
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Delve Deeper into Digital Fundraising is written for nonprofit leaders navigating a changing donor landscape.
Written by Delve Deeper team members in the thick of the work, the newsletter explores practical solutions for challenges like disconnected data, weak segmentation, lack of personalization, and inefficient media.
Written by Delve Deeper team members in the thick of the work, the newsletter explores practical solutions for challenges like disconnected data, weak segmentation, lack of personalization, and inefficient media.