Insights > Interpreting Q4 2025 Digital Fundraising Results

Interpreting Q4 2025 Digital Fundraising Results

A look at RoAS, donation count, and cost per donation across dozens of non-profit campaigns.

Q4 is the most important fundraising period of the year for most nonprofit organizations.

But once year-end campaigns end, many teams are left asking the same question:

What actually happened — and what should we do differently next year?

This follow-up benchmark report analyzes real Q4 2025 paid search performance across 34 nonprofit campaigns.

Rather than projections or predictions, this report focuses on actual performance data, revealing:

 

  • How investment impacted efficiency
  • Which campaign types drove donor volume
  • Where scaling budgets helped — and where it didn’t

Download the report to see what the data reveals about year-end fundraising performance and future campaign planning.

Get the report.