The people behind
the performance.

Kevin leads a paid search team helping nonprofits grow donations and build lasting support around the world. He likes solving data puzzles with real human consequences—from supporting emergency fundraising to rethinking a program when a client’s priorities change. When one client shifted its focus from return on ad spend to donor volume, his team pivoted and, within weeks, was delivering nearly 200% above the client’s goal. Outside work, he puts those analytical instincts to use in fantasy football.

Lena builds media strategies across display, online video, connected TV and native advertising for clients in the U.S. and Europe. She looks for ways those channels can work together, including a collaboration connecting CTV audiences with Meta targeting. Her work with the Partners In Health team helped earn a finalist spot for Best Use of Programmatic at the AdExchanger Awards. Away from campaigns, she’s a member of an animal protection organization—and an occasional Fortnite player.

Roshan helps clients decide where to invest, where to pull back, and what to test next. He’s especially interested when platform metrics and business results tell different stories, working through the tradeoffs between efficiency, scale, and long-term growth. His team turns to him for clear direction when performance gets complicated—and for help understanding the reasoning behind a decision. Growing up in Nepal shaped his adaptability and perspective. Outside work, soccer supplies another steady source of strategy, debate, and unpredictability.

Darya combines audience insights, technology and creativity to help organizations reach the people who matter to their goals. New donor acquisition is a particular focus, alongside understanding how a first interaction becomes a donation. She’s proud that her programmatic campaigns have helped raise millions of dollars to support children around the world. Colleagues come to her for strategic thinking and a second opinion on difficult client situations. She also speaks five languages, reflecting a lifelong interest in cultures and connection.

Abdallah manages campaigns across Google, Microsoft, and Search Ads 360, connecting advertising budgets to measurable business results. He’s fascinated by the mix of psychology and data: what someone searches, what it reveals about their intent, and whether that insight holds up in the results. His teammates rely on him to troubleshoot platforms, investigate performance changes, and keep budgets on track. Outside work, he’s a certified scuba divemaster and technical diver who regularly undertakes deep decompression dives.

Sameed helps nonprofits raise more online, managing audiences, creative, and budgets across countries. He turns detailed performance analysis into practical decisions about what to make next and where to invest. For one client, his review of two years of advertising revealed how themes, tone and video length performed across audiences, helping shape the account’s creative strategy. He also builds automations that give his team more time to focus on growth. Offline, he’s an avid gardener who grows fruit, vegetables, and an expanding collection of plants.