The Digital Fundraising Performance Index.

A quarterly benchmark for nonprofit Google Ads performance.

Each report tracks Brand, Non-Brand, and PMAX performance to show where fundraising programs are gaining efficiency, building donor volume, or losing momentum.

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LATEST ISSUE: Q1 2026

Q4 spikes. Q1 tells the truth.

Rolling RoAS by Campaign Type:
Q4 2024 — Q1 2026

Brand

PMAX

Non-Brand

Three insights from this issue.

The execution gap is widening

The strongest programs are pulling ahead because they are managed more consistently year-round.

PMAX needs signal continuity

Programs that cut too deeply after Q4 risk forcing the algorithm to rebuild.

CPD completes the picture

RoAS shows efficiency. Cost per donation shows whether donor growth is healthy.

Get the full report.

Previous benchmark reports.

Interpreting Q4 2025 Digital Fundraising Results

Q4 2025

A look at RoAS, donation count, and cost per donation across dozens of non-profit campaigns.