Turn donors
into sustainers.

We help nonprofits find the donors most likely to give monthly—and build the media, data, and creative systems that turn first gifts into lasting support.

Driving lifetime value for life-changing organizations.

UNICEF USA

UNICEF USA needed to reach younger donors to sustain their mission. We built predictive models using first-party data to identify high-value “SuperDonors” and served them personalized content, increasing donations significantly.

+66%

DONATIONS

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CARE

CARE was struggling to convert search traffic into donors. By optimizing their paid search strategy and refining audience targeting, we turned more searches into donations.

+755%

SEARCH DONATIONS

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Partners in Health

Partners in Health needed to reach younger donors to sustain their mission long-term. We developed a full-funnel digital strategy targeting Millennials and Gen Z with personalized messaging and multi-channel campaigns, surpassing year-end revenue goals.

+243%

vs. REVENUE GOAL

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Blood Cancer United

Faced with intensifying competition during year-end giving, Blood Cancer United needed to maximize every advertising dollar. We restructured their paid media strategy and optimized for high-intent donors during their most critical fundraising period.

+29%

REVENUE GROWTH

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Additional clients:

The Delve Deeper difference.

MOST MEDIA PLATFORMS

Optimize for ROAS

Optimize for revenue and donor value

Chase first gifts

Build sustainer files

Let platforms define success

Train algorithms on what success really looks like

Report on performance

Continuously improve through testing

MOST MEDIA PLATFORMS

Optimize for ROAS

Chase first gifts

Let platforms define success

Report on performance

Optimize for revenue and donor value

Build sustainer files

Train algorithms on what success really looks like

Continuously improve through testing

Michael Burlingame,
Director of Digital Fundraising
and Advertising at CARE

“I have been through many strategy pivots and re-orgs with various clients/vendors/teams. Delve Deeper is providing the CARE team with so much more than expected.”

Digital fundraising across every paid channel.

We plan, manage, and optimize the media that drives online revenue
—from the first gift to long-term donor value.

Paid Search

Reach people actively looking to support your mission and turn high-intent demand into measurable revenue.

Paid Social

Find and engage prospective donors across the platforms where they spend their time.

Programmatic

Extend fundraising beyond search and social through display, video, connected TV, and other addressable media.

Go deep on
digital fundraising.
Really deep.

Learn what works and what doesn’t from the people doing the work. Sign up for Delve Deeper into Digital Fundraising and get each issue in your inbox.

Take your seat at The Giving Table

The Giving Table is a peer group for senior fundraising and marketing leaders who want something more honest—a space to be open about what’s not working, to ask better questions, and to learn from others navigating the same challenges.

We bring together growth-minded nonprofit teams to share challenges, trade tactics, and dig into the real work of scaling digital fundraising in an AI-driven world.

Request an invitation

See how nonprofit media really performs.

A quarterly benchmark for nonprofit Google Ads performance.

Each report tracks Brand, Non-Brand, and PMAX performance to show where fundraising programs are gaining efficiency, building donor volume, or losing momentum.

Download the latest report