DELVE to Present at Fundraising Online 2024 by The Resource Alliance

Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...

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March 28, 2024
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Google Ads Budget Pacing in Paid Search Engine Marketing

The average internet user conducts between 3-4 Google searches per day. Given that there are roughly 1.7 billion people using Google daily,  search engine marketing and advertising via Google Ads offers a significant opportunity to drive traffic to your site, increase conversions, and generate better revenue.  There are several ways to optimize your search engine marketing and advertising. However, google ads pacing is one of the best ways to run more efficient search engine marketing and advertising...

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August 25, 2020 |

What is Amazon DSP and How to Reach Amazon Target Audiences

Data is a core component of any successful marketing strategy. Making first-party data assets the center of your data strategy has tremendous advantages. When first-party data is clean and trustworthy, brands can make smarter data-driven decisions to achieve better business results. Knowing customers’ interests and behavior enables brands to instantly adapt to any changes and seamlessly adjust their marketing strategy to boost new customer acquisition and maintain customer relationships. Third-party...

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August 18, 2020 |

Three Tips to Overcome Digital Marketing Attribution Analysis Obstacles

Digital Marketing attribution analysis is one of the most important aspects of a robust digital marketing strategy. To achieve the best ROAS from your digital marketing efforts, you need to gain in-depth insights into how your advertising channels perform, including how well they drive conversions.  When advertising on multiple channels, it is essential to understand your digital marketing mix’s true value and how each channel contributes to the final conversion. These insights inform your...

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August 14, 2020 |

How to Make Video Ads: Online Video Advertising Tips

Elements of Video Advertising: Tips and Tricks Whether you’re creating video ads from scratch or using assets created for other mediums to edit for online video advertising, there are a number of tricks you can use to optimize your ads online.  Here are the essential elements of video advertising with some short video ads examples so that you can start creating more effective video ads. Tip #1: Make the most of the first 5 seconds Your ads can be a 6-second, 15-second, or 30-second spot, and...

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August 14, 2020 |

What is Google Firebase: Getting Started with Mobile Application Analytics Tool

In the highly competitive everyday evolving environment, brands aim to improve their customer acquisition and customer retention strategies to generate better business outcomes. They strive to personalize their marketing efforts to obtain users’ attention, convert them into customers, and, later, lifetime clients. So, what is essential for consumers and how can brands earn their attention? The first thing is a user-friendly website that drives positive customer experiences. Consumers want to access the...

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August 4, 2020 |

Top Search Engine Advertising Tips for Lower CPAs

With an estimated 5.8 billion web searches per day and 94% of internet searches happening on Google property, it’s clear why brands in retail, nonprofit, insurance, and gaming rely heavily on search engine advertising to reach consumers and drive revenue.  No matter what type of paid search advertising goals you have for your brand, it’s important to ensure that your search engine advertising budget drives revenue in a cost-effective way that delivers the best ROI. To drive better ROI in paid search...

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July 16, 2020 |

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