How CMOs can lead the digital transformation as third-party cookies go away
Think small. A number of Chief Marketing Officers surveyed in DELVE’s new, global survey are overwhelmed by the sheer amount of customer data available to them — and uncertain how to effectively use it. And it’s only getting more complex as companies are being forced to shift away from reliance on third-party data within the next few years. Google is phasing out trackers on Chrome, likely by the second half of 2024, and Safari and Firefox have already restricted such third-party cookies. Take a...
Trending
How CMOs can lead the digital transformation as third-party cookies go away
Think small. A number of Chief Marketing Officers surveyed in DELVE’s new, global survey are overwhelmed by the sheer amount of customer data available to them — and uncertain how to effectively use it. And it’s only getting more complex as companies are being forced to shift away from reliance on third-party data within the next few years. Google is phasing out trackers on Chrome, likely by the second half of 2024, and Safari and Firefox have already restricted such third-party cookies. Take a...
DELVE expands to Baltics region: Bringing data-driven marketing expertise to catalyze startup growth
We’re excited to announce that DELVE is entering the Baltics region, bringing our proven expertise as a Google Cloud Platform Partner of the Year in Marketing Analytics and a leading Google Marketing Platform reseller to help catalyze growth in what is emerging as a hotbed of startup activity. The opening of DELVE’s Baltics office in Tallinn, Estonia will bring our expertise closer to the rapidly growing markets in Estonia, Latvia and Lithuania. “The Baltics has a booming startup market, with most of...
A Senior Marketing Data Analyst on Daily Life at DELVE
Rafał Hryniewicki gives us an inside look at his duties on the Marketing Analytics Team. What do you do at DELVE? I work as a Senior Marketing Data Analyst analyzing data to support marketing efforts for clients. A Big part of my job is handling data and turning it into actionable insights. Thanks to many years of experience, I know the industry better, which allows me to handle more complex projects and help teach junior staff. I like to say that my job is nothing more than creating tables,...
A Graphic Designer on Daily Life at DELVE
Michalina Kuszel gives us an inside look at her duties as a DELVE graphic designer. Michalina, what do you do at DELVE? As a graphic designer, I specialize in designing creative for advertising, publications and visual identification for DELVE’s clients. It’s like being a combination of artist and computer scientist, creating designs and visual elements using complex graphics programs and algorithms. The basis is Adobe Photoshop, but we often combine the capabilities of various Adobe programs to...
Meet DELVE’s Head of Media Planning—and learn the secrets of her team’s success
Karlin McGinness explains what DELVE’s Media Planning team does, the challenges they take on, and their current opportunities for growth. Karlin, what do you do at DELVE? I’m the Head of Media Planning, and my team oversees cross-channel and omnichannel media activations to provide a high-level perspective on campaign performance—which complements the efforts of our SEM, Social, and Programmatic teams. This inclusion in media activations includes Ad Ops functionality, which ensures that all ads are...
Turning 3 BILLION first-party data records into a $9 MILLION MARKETING OPPORTUNITY
Every insurance company knows the key to driving down customer acquisition costs and driving up retention rates is delivering a personalized, predictive and assistive CX. But with cookie deprecation looming, what does customer-centricity look like now? We’ve put together a four-part toolkit of helpful resources to help motivated marketing leaders drive marketing transformation, starting with a dynamic webinar on how we helped Gerber Life Insurance Company build and execute an award-winning...
A Senior Data Scientist on Daily Life at DELVE—and Cooperation with Google
Michał Wrąbel gives us an inside look at his duties as a DELVE Senior Data Scientist, from everyday tasks to technologies used—and how it all helps drive client ROI and revenue growth. Michał, what do you do at DELVE? I work as a Senior Data Scientist developing various machine learning models. These models can help predict, for example, which consumers are likely to start resigning from a client’s services, or which recently acquired consumers are long-term prospects. Just knowing that some...
What Is DV360 and Is It the Right Tool for Your Business?
Display & Video 360 (DV360), formerly known as Doubleclick Bid Manager, is a programmatic enterprise-level solution for running media. Being a part of the powerful Google stack for Marketing allows this Demand Side Platform (DSP) to naturally integrate with Studio for developing compelling creative assets, Campaign Manager (CM) for seamless ad serving, and Google Analytics for measuring success. Google Ads (former Adwords) is a widely used platform for buying ads,...
Applying LTV Models Across the Buyer Journey to Unlock ROI
Learn how to identify your highest-value customers and grow profitability. Most marketers are familiar with the concept of customer lifetime value (LTV), but many might not be aware of all the ways LTV models can be used to optimize marketing decisions. In its simplest form, customer LTV can be defined as the monetary value of a customer relationship, based on the present value of the projected future cash flows from the customer relationship. Customer lifetime value is an important concept in that it...
Go Deeper with DELVE
Stay up to date on the latest data, analytics, and media best practices.