DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
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DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up
Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...
Built In Honors DELVE On Its Best Places To Work in Colorado List for Third Year in a Row
Boulder, CO // January 9, 2024 — Built In has named Delve Deeper as a 2024 “Best Place To Work in Colorado” and “Best Midsize Places to Work in Colorado.” The annual awards program includes companies of all sizes, from startups to enterprises, and honors both remote-first employers as well as companies in large tech markets across the U.S. This is the third year in a row that DELVE has been named to this prestigious list. “Delve Deeper is a all about unpacking possibilities in our team, and...
Search and the Power of Amazon
Delve Goes Deeper: Amazon DSP More than just a shopping destination, Amazon.com has fast become a competitive search alternative to Google. This is the third post in our Amazon DSP series, exploring how this robust demand-side platform can help you reach an engaged, high-intent audience at scale—and deliver higher ROI versus traditional demographic data. In the beginning of 2020, Amazon.com had over 2 billion combined desktop and mobile visits. It is the 10th most visited web destination in the world...
The Power of Intent Data
Delve Goes Deeper: Amazon DSP Achieve better programmatic display results based on shoppers’ real-time searches and recent purchases. This is the second post in our Amazon DSP series, exploring how this robust demand-sideplatform can help you reach an engaged, high-intent audience at scale—and deliver higher ROI versus traditional demographic data In an increasingly competitive landscape where ecommerce is taking a greater market share of overall retail, and consumers are spending more and more...
Customer Segmentation 101
Delve Goes Deeper: Data-Driven Segmentation Learn why robust segmentation is a key component of any successful marketing strategy. This is the first post in our Data-Driven Segmentation series, exploring the methodology and business applications behind DELVE’s data-driven approach to customer segmentation. In today’s world, mass marketing—or reaching the whole market with a uniform offer or message—is no longer enough. Consumers crave personalization, and robust segmentation is a key component...
The Name of the Game is Intent
Delve Goes Deeper: Amazon DSP Leverage Amazon data to target high-intent buyers without having to sell or advertise on Amazon.com The most successful brands and retailers understand that audience data is at the core of any successful marketing strategy, including Programmatic Display strategies. The more you know about your target audiences and their purchase journeys, the better you can target your messaging, expand your reach, and optimize acquisition efforts. Most retail marketers have mastered the...
Amazon DSP Can Be a “Friend” to Brands
That Typically View Amazon as a “Frenemy” Amazon Demand Side Platform (DSP) is a true “intent-first” Demand Side Platform that offers wins for both Brands using the platform and for Amazon as the owner of the platform: Brands: As advertisers, get access to Amazon’s powerful High-Intent Audiences, andAmazon: Is able to monetize audiences that go to amazon.com but abandon the purchase funnel. As a result, whether a Brand does - or does not - sell on amazon.com, with Amazon Demand Side...
Google Analytics 4: Should You Upgrade Now? (In a Word: Yes)
Even if your current Google analytics implementation and setup is close to perfect and you weren’t planning to make changes, you should strongly consider upgrading to Google Analytics 4. Reasons to Make the Switch: 1. A History of Ongoing Improvement Google Analytics 4 is the newest version of a tool that first launched 15 years ago Google acquired Urchin Analytics in 2005. Two years later, the traditional (classic) Analytics code was developed. By 2013, a new version, Universal...
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