DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
Trending
DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up
Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...
Built In Honors DELVE On Its Best Places To Work in Colorado List for Third Year in a Row
Boulder, CO // January 9, 2024 — Built In has named Delve Deeper as a 2024 “Best Place To Work in Colorado” and “Best Midsize Places to Work in Colorado.” The annual awards program includes companies of all sizes, from startups to enterprises, and honors both remote-first employers as well as companies in large tech markets across the U.S. This is the third year in a row that DELVE has been named to this prestigious list. “Delve Deeper is a all about unpacking possibilities in our team, and...
Google Ads Data Hub: Next Consumer Data Privacy Generation
Customer data privacy has become a top ad tech industry concern in 2020. Consumers care about transparency into how their data is used. The government supports consumers by releasing privacy regulations like GDPR and CCPA. Companies like Apple and Google follow government initiatives by making changes in browser cookie policy restrictions. Advertisers and brands use cookies to track users’ behavior across domains for ad targeting and content personalization. They also measure cross-channel attribution and set...
How Lifetime Value Drives Better ROI in Life Insurance Marketing
No matter what product or service you sell, understanding your customer is vital. Aside from knowing your customer so that you can properly advertise to them, it’s also essential to understand how each customer impacts your bottom line. You need to understand the overall value they bring to your brand, both short and long term, as well as what kind of ROI you can expect to see from them. To do this, you need to understand Customer Lifetime Value. While understanding customer lifetime value is important...
How to Solve Top Marketing Data and Analytics Pain Points
Most brands collect and rely on many forms of data to inform their business decisions, especially when it comes to their digital marketing strategy. When managed correctly, marketing data can help brands better understand customer interests, improve audience targeting, and gain important insight into their customers’ journey. Between user data from your own website, campaign data from your media platform, customer data from your CRM systems, and any other data from second- or...
Top Search Engine Marketing Automation Challenges and Solutions
Extensive recent changes in search trends forced marketers to lean more heavily on search data. However, regardless of users’ behavioral trends search advertising objectives remain the same. Marketers aim their ads to take a top position in search results at the lowest possible cost-per-click (CPC) while simultaneously generating conversion growth and increased return-on-investment (ROI). These standard objectives apply to any business size and can help to attain efficiency in search engine marketing....
How the Best Nonprofit Marketing Campaigns Optimize Lifetime Value
How are marketing strategies for nonprofit organizations unique? Just as you wouldn’t market two unique services in the same way to the same individuals, a successful nonprofit marketing strategy is all about finding and reaching the right individuals with relevant ads. While a single donation is always positive for your organization, donors that continue to give overtime offer the most long-term value for NGOs in the most cost-efficient way. In fact, it usually costs about 10x more to acquire new...
Uncover Lower CPAs for Insurance Marketing with Multi-Touch Attribution
Marketers know how important it is that their paid advertising reaches their target audience with the right message, at the right time and place. This concept is even more important when it comes to advertising in the insurance vertical when life events such as getting married, having a child, or making a big purchase (such as a new car or home), often trigger conversions (such as customers applying for new insurance policies). In fact, a recent study from Deloitte found that having children, changes...
Go Deeper with DELVE
Stay up to date on the latest data, analytics, and media best practices.