DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
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DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up
Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...
Built In Honors DELVE On Its Best Places To Work in Colorado List for Third Year in a Row
Boulder, CO // January 9, 2024 — Built In has named Delve Deeper as a 2024 “Best Place To Work in Colorado” and “Best Midsize Places to Work in Colorado.” The annual awards program includes companies of all sizes, from startups to enterprises, and honors both remote-first employers as well as companies in large tech markets across the U.S. This is the third year in a row that DELVE has been named to this prestigious list. “Delve Deeper is a all about unpacking possibilities in our team, and...
How Setting Up Goals in Google Analytics Boosts Website Engagement
What are your business objectives and how do you plan to achieve them with your website or app? For many brands, business objectives include driving conversions such as increased product or service purchases, donations, video views or even email list sign-ups. No matter what type of conversion brands want to focus on, they all use their website and/or apps to facilitate and drive conversions. Therefore, it is vital that marketers track how users behave on their website so that they can understand which...
Gerber Life Insurance Increased Conversions by 25% at a 15% Lower CPA
We know how important it is for insurance companies to have a holistic view of their cross-channel advertising activity in the modern digital world. We’re proud to maintain a strong partnership with one of the top providers in the insurance industry Gerber Life Insurance Company (GLIC), who, for more than 50 years, has been providing quality budget-friendly life insurance products to middle-income families. Our collaboration started when GLIC realized it’s essential to understand their media mix better to...
How Multi-Touch Attribution Optimizes the Customer Experience
Digital Marketing experts estimate that most Americans are served around 4,000 to 10,000 advertisements daily. It’s no wonder why advertisers have a hard time determining which ads, channels, and/or devices impact a consumer’s particular buying decision most. However, determining your most conversion-driving touchpoints in the customer journey is one of the most important aspects of your digital marketing strategy. This insight becomes even more important when there are unexpected market changes,...
Self Service Analytics Best Practices for Increased Marketing Efficiency
As a brand, your analytics measurement program is one of the most important sources of data-driven insights to better inform your overall digital marketing strategy. It is important that your analytics measurement tool allows you to quickly measure performance, diagnose performance issues, and take data-driven counter-measures where needed. In order to evaluate this, our clients often enlist our help to complete an analytics audit. One of the most common results in these audits is that many brands waste...
How to Increase Revenue 10% with Customer Journey Tracking
How well do you know your customers? No matter whether you’re selling a product or service, understanding your customers and how they interact with your brand is more important now than ever. Google recently partnered with Boston Consulting Group and found that “brands that create personalized experiences by integrating advanced digital technologies and proprietary data see revenues increase by 6% to 10% – two to three times faster than those that do not.” Why? Because customers today not only...
Top Seven Benefits of a Search Management Platform to Increase Marketing Efficiency
Search engine marketing is the backbone of an efficient marketing strategy and plays a critical role in many integrated marketing campaigns. It’s always important to ensure the dollars in your marketing budget go as far as possible, but this efficiency is even more vital when changes in the market affect campaign budgets, as many of us are currently experiencing as a result of COVID-19. As marketers, it’s important that we focus on the things we know we can control, and what we know has worked well for us...
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