Gerber Life Insurance Increased Conversions by 25% at a 15% Lower CPA

May 5, 2020

We know how important it is for insurance companies to have a holistic view of their cross-channel advertising activity in the modern digital world. We’re proud to maintain a strong partnership with one of the top providers in the insurance industry Gerber Life Insurance Company (GLIC), who, for more than 50 years, has been providing quality budget-friendly life insurance products to middle-income families.

Our collaboration started when GLIC realized it’s essential to understand their media mix better to drive more efficient customer acquisition. Also, they aimed to shift from last-click attribution to multi-touch attribution to discover the true value of programmatic display media within the customer journey across multiple vendors.

By leveraging data sharing capabilities of Campaign Manager and Google Analytics 360 (GA360), DELVE analyzed the full user acquisition path and built a multi-touch attribution model in GA360 that allowed GLIC to discover the true value of upper-funnel programmatic display performance within the customer journey. This insight enabled DELVE to develop a new sophisticated media strategy for GLIC that focused on boosting the top funnel customer acquisition across all partners.

We are excited to share our success with GLIC’s project.


The Goal

The Approach

The Results


Our full case provides insights into our analytic-first programmatic media approach that drives incremental customer acquisition and increased marketing efficiency within the same budget. Get in touch with the DELVE team today to access the full case study.

Related Insights

Meet the Team: Jill Stelter

Title: Senior Recruiter What are your job responsibilities?I recruit for the organization. I assist our corporate office in the recruitment process—posting jobs, sourcing candidates, assisting with interviews, extending offers—and help our Belarus and Poland offices, so we can excel at recruiting there as well. How long have you been at DELVE? Four weeks! What does a typical workday look like for you? I start my morning by checking who has applied to our current open roles and sending some short lists...

Read Article

June 18, 2021 |

Meet the Team: Ryan Abely

Name: Ryan Abely Title: Database Marketing Manager/Direct Marketing Manager What are your job responsibilities? I manage a team of database marketing analysts, and we deliver direct mail, email, and SMS campaigns for our clients. How long have you been at DELVE? Going on four years. What does a typical workday look like for you?My morning is usually spent catching up with my team in Minsk; they have a bit of a jump-start on me. They’re the ones who have the pulse on the production issues of the...

Read Article

June 11, 2021 |

How To Maintain Advertising RoAS when Third-Party Cookies Disappear?

Your brand’s own first-party data is the key to maintaining advertising performance in a world without third-party data.  In this webinar, hear from industry experts, Google and DELVE as they share strategies to improve return on ad spend and top-line revenue growth once third-party cookies and IDFA disappear. During the webinar, we discuss: How cookie deprecation impacts audience targeting in advertisingFirst-party data collection and second-party intent data sourcesApproaches to Identity...

Read Article

June 10, 2021 |
view more insights