DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
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DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up
Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...
Built In Honors DELVE On Its Best Places To Work in Colorado List for Third Year in a Row
Boulder, CO // January 9, 2024 — Built In has named Delve Deeper as a 2024 “Best Place To Work in Colorado” and “Best Midsize Places to Work in Colorado.” The annual awards program includes companies of all sizes, from startups to enterprises, and honors both remote-first employers as well as companies in large tech markets across the U.S. This is the third year in a row that DELVE has been named to this prestigious list. “Delve Deeper is a all about unpacking possibilities in our team, and...
Improve Data Analysis with Google Data Studio 360
A massive amount of data accompanies the everyday work of a marketer. They need to understand, analyze, and visualize the most essential pieces of their data and turn it into actionable insights that will bring better business outcomes. Due to the global crisis, all businesses faced unexpected changes which in turn forced brands to evaluate how strong their marketing strategy was. Instant adaptation to the shifting environment meant marketers needed to leverage their own data to make informed decisions...
Top 5 Programmatic Advertising Challenges and Solutions
Marketing leaders aim to control spendings more precisely now than ever before. Regardless of whether a brand partners with a digital agency or has an in-house team, increased marketing efficiency and effectiveness are vital objectives marketers want to achieve with programmatic advertising. Despite the economic crisis related to COVID-19, programmatic marketing continues to grow. Brands are either seeking ways to adopt programmatic media buying to their marketing strategies or are working to improve their...
Top 5 Programmatic Advertising Best Practices for Better Marketing Efficiency
What is the role of display, video, and audio advertising in your brand’s digital marketing strategy? No matter what type of product or service you sell, digital advertising is likely one of your most important sources of revenue and user engagement. In fact, Forbes magazine predicts digital marketing spend in the US will near $120 billion by 2021, and they also predict that “investment in paid search, display advertising, social media advertising, online video advertising, and email marketing...
Digital Creative Best Practices For Display Ads: Set Up Campaign For Success
The display advertising world has evolved extensively. Marketers aim to personalize display ads rather than just putting them on the web pages in hopes of success. Designing high-performing display ads are a combination of both art and science. There’s no one-size-fits-all approach, but there is a formula for a good foundation that will set you up on the path to success. So, what makes good display ads? Good display ads have four elements: Message, Image, Design, and Variation. Let’s talk...
How Marketing Automation Helps Marketers Cut Waste and Increase Sales
Marketers feel a greater responsibility today for using business resources efficiently than ever before. The world pandemic situation impacted everyone – consumers constantly change their behaviors, and marketers need to instantly adapt while generating business growth. An agile marketing strategy is needed for businesses to quickly adjust to these changes. Marketing automation helps marketers find more efficient ways to save time and budget for a positive impact on the business. What is...
What is Marketing Analytics? Best Practices for Measuring Marketing Effectiveness
The marketing and advertising industries constantly evolve. Before the rise of the web in the early and mid-nineties, marketing and advertising teams relied heavily on traditional marketing which drove results but not without certain limitations and challenges. For one, traditional marketing can be costly, time-consuming, and hard to track. As a result, it was and sometimes still is difficult to evaluate the overall effectiveness of traditional marketing on the larger business objectives. Then, came the...
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