Delve Goes Deeper: Amazon DSP
Leverage the power of Amazon intent data for your business.
This is the sixth post in our Amazon DSP series, exploring how this robust demand-side platform can help you reach an engaged, high-intent audience at scale—and deliver higher ROI versus traditional demographic data.
Amazon DSP provides the opportunity to reach shoppers anywhere throughout the shopping journey programmatically, including shoppers who have shown recent purchase intent. This alone is powerful, but the Amazon DSP offers a number of benefits that are specifically valuable to retailers and brands, even those that do not sell on Amazon.com:
1. Unparalleled Reach Reach millions of shoppers where they are, at every stage of the shopping journey, with display ads on and off Amazon.
2. Unique Inventory Exclusive access to Amazon-owned sites and apps as well as external publisher sites through exchanges.
3. Powerful Targeting Segment and target high value shoppers based on purchase intent, recency, and consideration with relevant dynamic ads.
4. Revenue and Relationship Ownership Advertise off Amazon to drive traffic directly to your site and thereby avoid paying Amazon a revenue share fee. Plus, you get to keep the customer relationship.
For all these reasons, it is not surprising why the Amazon DSP is gaining market share in the advertising world and why Ad Age has named the Amazon DSP a “marketing marvel.”
This article was developed in partnership with Fit For Commerce, a leading boutique consultancy that helps online and multichannel brands and retailers make informed digital, ecommerce and omnichannel retail investment decisions.