4 Ways to Boost Your Programmatic Display Results

March 17, 2021

Delve Goes Deeper: Amazon DSP

Leverage the power of Amazon intent data for your business.

This is the sixth post in our Amazon DSP series, exploring how this robust demand-side platform can help you reach an engaged, high-intent audience at scale—and deliver higher ROI versus traditional demographic data.

Amazon DSP provides the opportunity to reach shoppers anywhere throughout the shopping journey programmatically, including shoppers who have shown recent purchase intent. This alone is powerful, but the Amazon DSP offers a number of benefits that are specifically valuable to retailers and brands, even those that do not sell on Amazon.com:

1. Unparalleled Reach  Reach millions of shoppers where they are, at every stage of the shopping journey, with display ads on and off Amazon.

2. Unique Inventory  Exclusive access to Amazon-owned sites and apps as well as external publisher sites through exchanges.

3. Powerful Targeting Segment and target high value shoppers based on purchase intent, recency, and consideration with relevant dynamic ads.

4. Revenue and Relationship Ownership  Advertise off Amazon to drive traffic directly to your site and thereby avoid paying Amazon a revenue share fee. Plus, you get to keep the customer relationship.

For all these reasons, it is not surprising why the Amazon DSP is gaining market share in the advertising world and why Ad Age has named the Amazon DSP a “marketing marvel.”


This article was developed in partnership with Fit For Commerce, a leading boutique consultancy that helps online and multichannel brands and retailers make informed digital, ecommerce and omnichannel retail investment decisions.

Related Insights

Will Open Source Identifiers Solve the Third-Party Cookie Crisis?

Anonymous Identifiers Can Aid Targeting, But First-party Data Drives Personalization By Svetlana Filipson | Head of Analytics, DELVE At first blush, it would appear the digital advertising industry has been hit with a double whammy in 2021. We’ve long known Google would be phasing out the use of third-party cookies in Chrome first by 2022, then by 2023, and the company has launched FLoC, a reset of and “new normal” for how consumers can be tracked on Google's own platform. At the same time, Apple’s...

Read Article

August 11, 2021 |

How DELVE Helped Partners in Health Boost Awareness of Their Initiatives and Capture a New Generation of Supporters

CHALLENGE Partners in Health (PIH) aimed to boost awareness of their initiatives and capture a new generation of supporters and donors by integrating digital, broadcast, print, and streaming media -- including the Netflix release of the documentary, Bending the Arc. This included identifying, engaging, and ultimately converting donors. Of particular interest was the acquisition of new donors and collecting and building a strong email list to enable ongoing donor engagement and fundraising. DELVE...

Read Article

August 3, 2021 |

What is Amazon DSP and How to Reach Amazon Target Audiences

Data is a core component of any successful marketing strategy. Making first-party data assets the center of your data strategy has tremendous advantages. When first-party data is clean and trustworthy, brands can make smarter data-driven decisions to achieve better business results. Knowing customers’ interests and behavior enables brands to instantly adapt to any changes and seamlessly adjust their marketing strategy to boost new customer acquisition and maintain customer relationships. Third-party...

Read Article

August 18, 2020 |
view more insights