DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
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DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up
Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...
Built In Honors DELVE On Its Best Places To Work in Colorado List for Third Year in a Row
Boulder, CO // January 9, 2024 — Built In has named Delve Deeper as a 2024 “Best Place To Work in Colorado” and “Best Midsize Places to Work in Colorado.” The annual awards program includes companies of all sizes, from startups to enterprises, and honors both remote-first employers as well as companies in large tech markets across the U.S. This is the third year in a row that DELVE has been named to this prestigious list. “Delve Deeper is a all about unpacking possibilities in our team, and...
The Payoffs of Personalization
Delve Goes Deeper: Retail Marketing Discover the three areas of opportunity to drive greater personalization and convert ideal consumer segments. This is the third post in our Retail Marketing series, dedicated to helping brands improve their marketing ROI and accelerate revenue growth by identifying and converting their most profitable audience segments. As discussed earlier in this series, by taking a continuous, data-driven approach to identifying and converting the ideal consumer segments, the...
The Data-Driven Approach
Delve Goes Deeper: Data-Driven Segmentation Learn how our 4-phase methodology helps maximize customer segmentation capabilities and drive ROI. This is the third post in our Data-Driven Segmentation series, exploring the methodology and business applications behind DELVE's approach to customer segmentation. As discussed earlier in this series, DELVE has found that Demographic- and Psychographic-Based Segmentation (pertaining to values, opinions, interests) leads to the most useful and robust...
The Deep Dive: Audience Suppression
Delve Goes Deeper: Insurance Marketing Discover how implementing Audience Suppression can help generate better business opportunities. This is the fourth post in our Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. In our first marketing tactic Deep Dive, we’ll DELVE deeper into the ways Audience Suppression contributes to conversion growth. It’s...
The Data-Driven Advantage
Delve Goes Deeper: Data-Driven Segmentation Learn how Demographic- and Psychographic-Based Segmentation leads to the most useful and robust results. This is the second post in our Data-Driven Segmentation series, exploring the methodology and business applications behind DELVE’s approach to customer segmentation. Segmentation offers a powerful framework for personalization. While Rule-Based Segmentation can be effective, Data-Driven Segmentation is a robust solution for marketers who...
Opportunities for Improving Marketing Efficiency and ROI
Delve Goes Deeper: Insurance Marketing Explore a three-pronged approach to driving improvements in overall marketing ROI. This is the third post in our Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. As mentioned previously in this series, “doing less with more” as an insurance marketer comes down to how well you can reduce targeting low-value...
Pandemic-Proofing Insurance Marketing Strategies
Delve Goes Deeper: Insurance Marketing Learn how to leverage customer behavior marketing strategies that enhance ROAS, CPA and ROI across mediums. This is the first post in our Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. “Marketing organizations are ill-prepared for COVID-19’s impact on the global economy and consumer sentiment, and this crisis will only...
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