DELVE to Present at Fundraising Online 2024 by The Resource Alliance

Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...

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March 28, 2024
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The Payoffs of Personalization

Delve Goes Deeper: Retail Marketing Discover the three areas of opportunity to drive greater personalization and convert ideal consumer segments. This is the third post in our Retail Marketing series, dedicated to helping brands improve their marketing ROI and accelerate revenue growth by identifying and converting their most profitable audience segments. As discussed earlier in this series, by taking a continuous, data-driven approach to identifying and converting the ideal consumer segments, the...

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April 21, 2021 |

The Data-Driven Approach

Delve Goes Deeper: Data-Driven Segmentation Learn how our 4-phase methodology helps maximize customer segmentation capabilities and drive ROI. This is the third post in our Data-Driven Segmentation series, exploring the methodology and business applications behind DELVE's approach to customer segmentation.  As discussed earlier in this series, DELVE has found that Demographic- and Psychographic-Based Segmentation (pertaining to values, opinions, interests) leads to the most useful and robust...

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April 19, 2021 |

The Deep Dive: Audience Suppression

Delve Goes Deeper: Insurance Marketing Discover how implementing Audience Suppression can help generate better business opportunities.  This is the fourth post in our Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. In our first marketing tactic Deep Dive, we’ll DELVE deeper into the ways Audience Suppression contributes to conversion growth.  It’s...

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April 15, 2021 |

The Data-Driven Advantage

Delve Goes Deeper: Data-Driven Segmentation Learn how Demographic- and Psychographic-Based Segmentation leads to the most useful and robust results. This is the second post in our Data-Driven Segmentation series, exploring the methodology and business applications behind DELVE’s approach to customer segmentation.  Segmentation offers a powerful framework for personalization. While Rule-Based Segmentation can be effective, Data-Driven Segmentation is a robust solution for marketers who...

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April 12, 2021 |

Opportunities for Improving Marketing Efficiency and ROI

Delve Goes Deeper: Insurance Marketing Explore a three-pronged approach to driving improvements in overall marketing ROI.  This is the third post in our Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. As mentioned previously in this series, “doing less with more” as an insurance marketer comes down to how well you can reduce targeting low-value...

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April 7, 2021 |

Pandemic-Proofing Insurance Marketing Strategies

Delve Goes Deeper: Insurance Marketing Learn how to leverage customer behavior marketing strategies that enhance ROAS, CPA and ROI across mediums. This is the first post in our Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. “Marketing organizations are ill-prepared for COVID-19’s impact on the global economy and consumer sentiment, and this crisis will only...

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March 24, 2021 |

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