DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
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DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up
Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...
Built In Honors DELVE On Its Best Places To Work in Colorado List for Third Year in a Row
Boulder, CO // January 9, 2024 — Built In has named Delve Deeper as a 2024 “Best Place To Work in Colorado” and “Best Midsize Places to Work in Colorado.” The annual awards program includes companies of all sizes, from startups to enterprises, and honors both remote-first employers as well as companies in large tech markets across the U.S. This is the third year in a row that DELVE has been named to this prestigious list. “Delve Deeper is a all about unpacking possibilities in our team, and...
Top 6 Ways To Optimize Google Analytics Today For A Strong and Sustainable Marketing Strategy
Executing a marketing strategy through the current global landscape is more of a challenge now than ever. While many marketers take different approaches to navigating the business impact of COVID-19, all can agree that accurate and trusted data is more important now than ever before. Marketers know how important data is for their businesses, and during unpredictable times, marketers need to be able to rely on their data. When the marketplace becomes unpredictable due to uncontrollable factors, confidence...
UNICEF USA Expands Donor Network With GA360 + DV360
We’re passionate about helping brands achieve incremental marketing growth through the intelligence of their own data. When the team at UNICEF USA (the U.S. subsidiary of the United Nations International Children’s Emergency Fund) came to us with a need to grow new donor acquisition and incremental digital revenue, our team couldn’t wait to lend our expertise for such a great cause. Using Google Analytics 360 and Display & Video 360, DELVE built and implemented a marketing system for high-value...
Minimize Wasted Ad Spend with Customer Segmentation in Google Analytics
Every day your brand experiences hundreds of thousands of user interactions across your channels and devices, both online and offline. Though each of these users has individual goals and intentions while engaging with your brand, you can still identify patterns within this data and segment similar users based on their shared characteristics. Segmenting your customers from this data-driven perspective provides deeper insight into behavior, demographics, and more. Most importantly, you can create a customer...
Optimizing App Predictions with AutoML Tables
Mikalai Tsytsarau, PhD,GCP Professional Data Engineer, DELVE AutoML Tables automatically build and deploy powerful machine learning models based on table data containing feature vectors. It scales model complexity and topology based on input data size, applies regression on simpler datasets, and uses more advanced models, like ensemble and deep learning, for more complex ones. Under the hood, AutoML uses Google Cloud’s infrastructure which supports model training, deployment, and serving with low latency...
Stronger Measurement Tactics Lead To More Efficient Marketing
In a perfect world, every company has an unlimited marketing budget. But the reality is that most businesses have a spending limit on their digital marketing campaigns, so it is vital to avoid unnecessary spending. So how can you make sure your business implements a cost-effective marketing strategy? Shift your focus to a stronger marketing measurement tactics, and invest in a marketing platform that allows you to access and interpret all of your data in one spot. Let’s walk through the top benefits of stronger...
Efficient Feature Engineering of Event Data in BigQuery
Mikalai Tsytsarau, PhD GCP Professional Data Engineer Most App developers are familiar with Firebase – a powerful platform and Software Development Kit backed by Google, which provides a secure database, analytics, messaging, and everything else needed for app development, all in one seamless package. Firebase provides convenient user profile and event logging functionality, which facilitates app analytics, user attribution, and churn analysis. A distinct feature of Firebase is its ability to log an...
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