Here Comes the AI Cavalry: Highlights from Google Marketing Live 2023
Picture this: a gathering of brilliant minds, industry leaders, and an abundance of acronyms like SEM, P-Max, ROI, ML, and AI as far as the eye can see. Now, add a ton of futuristic AI advancements into the mix, and you've got yourself Google Marketing Live 2023. In this edition of the company’s annual event showcasing their latest innovations and thinking around digital marketing, Google kicked off with a reality check. Today’s customers are smarter, exhibit increasingly sophisticated shopping behavior, and...
Trending
Here Comes the AI Cavalry: Highlights from Google Marketing Live 2023
Picture this: a gathering of brilliant minds, industry leaders, and an abundance of acronyms like SEM, P-Max, ROI, ML, and AI as far as the eye can see. Now, add a ton of futuristic AI advancements into the mix, and you've got yourself Google Marketing Live 2023. In this edition of the company’s annual event showcasing their latest innovations and thinking around digital marketing, Google kicked off with a reality check. Today’s customers are smarter, exhibit increasingly sophisticated shopping behavior, and...
Data-Driven Marketing Transformation Guide: 10 Steps to Build a Winning First-Party Data Marketing Strategy
Our 2022 DELVE CMO Survey Report showed some promising — and troubling — trends among top marketing leaders around the globe. One thing is clear: Leading brands are accelerating their digital marketing transformations and rapidly activating first-party data to drive next-generation marketing strategies. No matter where your organization is at today in terms of marketing transformation, there are clear best practices for building and executing winning first-party data strategy. Here are 10 tips that DELVE has...
3 Mindset-Shifting Recommendations for Turning Personalization Pressure to Your Competitive Advantage
Today, there’s a lot of talk about consumers wanting hyper-personalized experiences at every step of their journeys with brands. It isn’t hype. Almost 1,000 consumers we surveyed in our 2022 Digital Friendly Brand Index told us so. They said they expect brand communication to be relevant to their needs and delivered as often as they like via their favorite channels. If you’re a marketing leader, this means the pressure to personalize is indeed on. According to our in-house research, you're likely...
Privacy Considerations for Digital Marketing
First the General Data Protection Regulation (GDPR) and now the California Consumer Privacy Act (CCPA). These are the new legislations that are making waves in the digital marketing world. In short, governments are beginning to restrict companies from collecting and selling user’s personal data without prior consent from the user. Asking users to “opt-in” is the new way to safely gather and utilize user data. To ensure compliance with the wave of privacy regulations sweeping across the globe, each web...
Building for Your Best Audience Using Google Cloud Platform
Meet Bob. Bob is one of your regular customers. He’s a frequent, high-value converter and extremely loyal to your brand. In short, Bob is the best. You want more Bobs. How do you win business from more customers with Bob’s loyalty and buying tendencies? For a start, you need to know things like: Where did Bob come from? What media channels initially brought Bob to your website? What media channels continue to bring Bob back?With this information, you can allocate more budget to the media channels most...
5 Reasons Google Tag Manager is the Best Tag Management Solution
Tag management solution is an integral part of building a strong data foundation. It allows you to organize and maintain control of your most critical tags, increase page load time, and quicken the release of new and updated campaigns. Benefits using tag management system includes more accurate tagging, time saved, and fewer resources dedicated to the maintenance of tracking initiatives. There are a handful of adequate tag management platforms across the market, but this conversation regularly comes down to...
Are You Ready for Google Analytics 360?
Access to a powerful analytics solution is crucial for any business that wants to succeed online. But it’s often difficult for marketers to determine exactly when they should take the leap and move from a free solution to an enterprise analytics solution like Google Analytics 360. After all, the decision to move from a free analytics solution to one with a premium price tag is far from trivial. Of course, the cost is just one of many factors you will take into consideration when deciding...
Google Digital Maturity Framework
What's your company's score? And why should your brand care? In 2017, Boston Consulting Group and Google developed the Digital Marketing Maturity Framework. In a nutshell, the framework helps DELVE and our Clients discover how advanced their Digital Marketing efforts are across a few key areas: Brands’ in-house analytical, media buying, and data science knowledge base and team structures;Quality of their Marketing Technology Stack;Accuracy and internal ownership of their reporting and...
Go Deeper with DELVE
Stay up to date on the latest data, analytics, and media best practices.