DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up

Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...

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February 14, 2024
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DELVE Awarded Best Use of Data by an Agency In AdExchanger Awards 2020

AdExchanger Awards Recognize DELVE as a Best Use of Data by an Agency Finalist for their customer segmentation work with UNICEF USA Boulder, CO, April 29, 2020 — DELVE, a data-first, measurement-first digital advertising and marketing consultancy specializing in advanced analytics, media management, and data activation, announced their recognition as a finalist in the AdExchanger Awards 2020. The AdExchanger Awards recognize the best of the year in digital advertising and marketing. The best of the...

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April 29, 2020 |

Self Service Analytics Best Practices for Increased Marketing Efficiency

As a brand, your analytics measurement program is one of the most important sources of data-driven insights to better inform your overall digital marketing strategy. It is important that your analytics measurement tool allows you to quickly measure performance, diagnose performance issues, and take data-driven counter-measures where needed.  In order to evaluate this, our clients often enlist our help to complete an analytics audit. One of the most common results in these audits is that many brands waste...

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April 27, 2020 |

UNICEF USA Increases Donation Amount Over 78%

We love doing work in the non-profit space so when UNICEF USA (the U.S. subsidiary of the United Nations International Children’s Emergency Fund) came to us with the challenge of expanding their donor network, we were eager to help. Using Google Cloud Platform informed data, DELVE built 20 distinct audience segments and was able to identify UNICEF USA’s highest-value customers. From the shared characteristics of the highest-value donors, our experts were able to create look-a-like audiences for targeted...

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April 22, 2020 |

How to Increase Revenue 10% with Customer Journey Tracking

How well do you know your customers? No matter whether you’re selling a product or service, understanding your customers and how they interact with your brand is more important now than ever. Google recently partnered with Boston Consulting Group and found that “brands that create personalized experiences by integrating advanced digital technologies and proprietary data see revenues increase by 6% to 10%  – two to three times faster than those that do not.” Why? Because customers today not only...

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April 21, 2020 |

Top Seven Benefits of a Search Management Platform to Increase Marketing Efficiency

Search engine marketing is the backbone of an efficient marketing strategy and plays a critical role in many integrated marketing campaigns. It’s always important to ensure the dollars in your marketing budget go as far as possible, but this efficiency is even more vital when changes in the market affect campaign budgets, as many of us are currently experiencing as a result of COVID-19.  As marketers, it’s important that we focus on the things we know we can control, and what we know has worked well for us...

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April 16, 2020 |

Top 6 Ways To Optimize Google Analytics Today For A Strong and Sustainable Marketing Strategy

Executing a marketing strategy through the current global landscape is more of a challenge now than ever. While many marketers take different approaches to navigating the business impact of COVID-19, all can agree that accurate and trusted data is more important now than ever before.  Marketers know how important data is for their businesses, and during unpredictable times, marketers need to be able to rely on their data. When the marketplace becomes unpredictable due to uncontrollable factors, confidence...

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April 13, 2020 |

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