DELVE to Present at Fundraising Online 2024 by The Resource Alliance

Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...

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March 28, 2024
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Gerber Life Insurance Increased Policy Retention by 59% at a 32% lower CPA

Performing cross channel advertising activity with disparate data sources is complex for any marketer. By executing several projects for one of the insurance industry’s top providers, Gerber Life Insurance Company (GLIC), we can truly say while challenging, it is doable. As the insurance industry marketing approach evolves to focus on consumers directly, GLIC took the opportunity to also shift its business objectives from a pure product-focused to a more customer-centric strategy. Their goal was to consolidate...

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May 20, 2020

Digital Creative Best Practices For Display Ads: Set Up Campaign For Success

The display advertising world has evolved extensively. Marketers aim to personalize display ads rather than just putting them on the web pages in hopes of success.  Designing high-performing display ads are a combination of both art and science. There’s no one-size-fits-all approach, but there is a formula for a good foundation that will set you up on the path to success. So, what makes good display ads? Good display ads have four elements: Message, Image, Design, and Variation. Let’s talk...

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May 19, 2020 |

How Marketing Automation Helps Marketers Cut Waste and Increase Sales

Marketers feel a greater responsibility today for using business resources efficiently than ever before. The world pandemic situation impacted everyone – consumers constantly change their behaviors, and marketers need to instantly adapt while generating business growth. An agile marketing strategy is needed for businesses to quickly adjust to these changes.  Marketing automation helps marketers find more efficient ways to save time and budget for a positive impact on the business.  What is...

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May 13, 2020 |

What is Marketing Analytics? Best Practices for Measuring Marketing Effectiveness

The marketing and advertising industries constantly evolve. Before the rise of the web in the early and mid-nineties, marketing and advertising teams relied heavily on traditional marketing which drove results but not without certain limitations and challenges. For one, traditional marketing can be costly, time-consuming, and hard to track. As a result, it was and sometimes still is difficult to evaluate the overall effectiveness of traditional marketing on the larger business objectives.  Then, came the...

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May 11, 2020 |

How Setting Up Goals in Google Analytics Boosts Website Engagement

What are your business objectives and how do you plan to achieve them with your website or app? For many brands, business objectives include driving conversions such as increased product or service purchases, donations, video views or even email list sign-ups. No matter what type of conversion brands want to focus on, they all use their website and/or apps to facilitate and drive conversions.  Therefore, it is vital that marketers track how users behave on their website so that they can understand which...

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May 7, 2020 |

Gerber Life Insurance Increased Conversions by 25% at a 15% Lower CPA

We know how important it is for insurance companies to have a holistic view of their cross-channel advertising activity in the modern digital world. We’re proud to maintain a strong partnership with one of the top providers in the insurance industry Gerber Life Insurance Company (GLIC), who, for more than 50 years, has been providing quality budget-friendly life insurance products to middle-income families. Our collaboration started when GLIC realized it’s essential to understand their media mix better to...

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May 5, 2020 |

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