DELVE to Present at Fundraising Online 2024 by The Resource Alliance

Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...

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March 28, 2024
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Top Search Engine Marketing Automation Challenges and Solutions

Extensive recent changes in search trends forced marketers to lean more heavily on search data. However, regardless of users’ behavioral trends search advertising objectives remain the same. Marketers aim their ads to take a top position in search results at the lowest possible cost-per-click (CPC) while simultaneously generating conversion growth and increased return-on-investment (ROI). These standard objectives apply to any business size and can help to attain efficiency in search engine marketing....

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June 12, 2020 |

How the Best Nonprofit Marketing Campaigns Optimize Lifetime Value

How are marketing strategies for nonprofit organizations unique? Just as you wouldn’t market two unique services in the same way to the same individuals, a successful nonprofit marketing strategy is all about finding and reaching the right individuals with relevant ads. While a single donation is always positive for your organization, donors that continue to give overtime offer the most long-term value for NGOs in the most cost-efficient way.  In fact, it usually costs about 10x more to acquire new...

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June 5, 2020 |

Uncover Lower CPAs for Insurance Marketing with Multi-Touch Attribution

Marketers know how important it is that their paid advertising reaches their target audience with the right message, at the right time and place.  This concept is even more important when it comes to advertising in the insurance vertical when life events such as getting married, having a child, or making a big purchase (such as a new car or home), often trigger conversions (such as customers applying for new insurance policies). In fact, a recent study from Deloitte found that having children, changes...

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June 3, 2020 |

Improve Data Analysis with Google Data Studio 360

A massive amount of data accompanies the everyday work of a marketer. They need to understand, analyze, and visualize the most essential pieces of their data and turn it into actionable insights that will bring better business outcomes.  Due to the global crisis, all businesses faced unexpected changes which in turn forced brands to evaluate how strong their marketing strategy was. Instant adaptation to the shifting environment meant marketers needed to leverage their own data to make informed decisions...

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May 29, 2020 |

Top 5 Programmatic Advertising Challenges and Solutions

Marketing leaders aim to control spendings more precisely now than ever before. Regardless of whether a brand partners with a digital agency or has an in-house team, increased marketing efficiency and effectiveness are vital objectives marketers want to achieve with programmatic advertising. Despite the economic crisis related to COVID-19, programmatic marketing continues to grow. Brands are either seeking ways to adopt programmatic media buying to their marketing strategies or are working to improve their...

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May 27, 2020 |

Top 5 Programmatic Advertising Best Practices for Better Marketing Efficiency

What is the role of display, video, and audio advertising in your brand’s digital marketing strategy? No matter what type of product or service you sell, digital advertising is likely one of your most important sources of revenue and user engagement.  In fact, Forbes magazine predicts digital marketing spend in the US will near $120 billion by 2021, and they also predict that “investment in paid search, display advertising, social media advertising, online video advertising, and email marketing...

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May 21, 2020 |

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