DELVE Awarded Best Use of Data by an Agency In AdExchanger Awards 2020

April 29, 2020

AdExchanger Awards Recognize DELVE as a Best Use of Data by an Agency Finalist for their customer segmentation work with UNICEF USA

Boulder, CO, April 29, 2020 — DELVE, a data-first, measurement-first digital advertising and marketing consultancy specializing in advanced analytics, media management, and data activation, announced their recognition as a finalist in the AdExchanger Awards 2020.

The AdExchanger Awards recognize the best of the year in digital advertising and marketing. The best of the year finalists within the agency/consultancy category are chosen from an international pool of various sized businesses. Agencies nominated for this award show a deft ability to not only leverage data to improve clients’ media investments but to know which pieces of data can make media dollars work harder.

DELVE’s work with UNICEF USA solved for the overarching challenge of increasing their donor network by effectively reaching high-value donors. The customer segmentation approach DELVE’s data experts executed identified high-value customers and segmented the data into audiences for optimized media targeting. Ultimately DELVE was able to drive a 10% increase in new donors year-over-year, increase click-through donation amounts by over 78% and drive an 8.8% increase in ROAS.

“We are honored to be a finalist in the AdExchanger Awards 2020 Best Use of Data by an Agency award, as data is at the core of everything we do. We love doing work in the non-profit space and take personal pride in providing our customers with a cohesive set of insights that can better inform a successful, data-driven marketing strategy.” – Greg Sobiech, Founder & CEO, DELVE.

Download our full UNICEF USA case study for a more in-depth look at our work with UNICEF USA by getting in touch with the DELVE team today.


DELVE drives continuous client success through integrated measurement and attribution, informed media and creative optimization, and intelligent data activation. DELVE’s data-first approach delivers strategic insights for powerful and efficient marketing. || DELVE is a top-rated Google Cloud Partner who leverages Google Cloud Platform to help your business make better-informed marketing decisions.

Related Insights

DELVE Promotes COO Anton Lipkanou to President

BOULDER, Colo., September 24, 2021 — DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that it has promoted COO Anton Lipkanou to President. In this newly-created role, Lipkanou will focus on assessing opportunities to improve processes, ensure a healthy P&L, and work with key leaders to set them up for success.  “Anton’s journey embodies DELVE’s culture of continuous learning and personal development,” said...

Read Article

September 24, 2021 |

Google Did Brands a Favor by Cutting Off Cookies

The transition to an internet without cookies will be rocky, but it will ultimately benefit all parties — including, yes, even brands. Executive Summary For years brands have relied upon third-party data to drive their marketing, although first-party data provides deeper customer insights for personalizing ads and orchestrating next best product offers. Google’s decision to discontinue support for third-party cookies doesn’t create a problem for brand advertisers -- it actually solves a problem...

Read Article

September 16, 2021 |

Why Amazon DSP is the Best-Kept Secret in Programmatic Advertising

Intent data helps advertisers achieve big gains in return on ad spend By Kiana Nemoto | Managing Director of AdTech Platforms, DELVE In the past few years, Amazon has built an advertising business powerful enough to contend with Facebook and Google. Amazon’s share of the U.S. digital ad market grew to more than 10% in 2020, making it the third-largest digital ad publisher in the country—and Amazon isn’t even a media company.  The vast majority (about 90%) of that advertising revenue is for ads...

Read Article

September 9, 2021 |
view more insights