AdExchanger Awards Recognize DELVE as a Best Use of Data by an Agency Finalist for their customer segmentation work with UNICEF USA
Boulder, CO, April 29, 2020 — DELVE, a data-first, measurement-first digital advertising and marketing consultancy specializing in advanced analytics, media management, and data activation, announced their recognition as a finalist in the AdExchanger Awards 2020.
The AdExchanger Awards recognize the best of the year in digital advertising and marketing. The best of the year finalists within the agency/consultancy category are chosen from an international pool of various sized businesses. Agencies nominated for this award show a deft ability to not only leverage data to improve clients’ media investments but to know which pieces of data can make media dollars work harder.
DELVE’s work with UNICEF USA solved for the overarching challenge of increasing their donor network by effectively reaching high-value donors. The customer segmentation approach DELVE’s data experts executed identified high-value customers and segmented the data into audiences for optimized media targeting. Ultimately DELVE was able to drive a 10% increase in new donors year-over-year, increase click-through donation amounts by over 78% and drive an 8.8% increase in ROAS.
“We are honored to be a finalist in the AdExchanger Awards 2020 Best Use of Data by an Agency award, as data is at the core of everything we do. We love doing work in the non-profit space and take personal pride in providing our customers with a cohesive set of insights that can better inform a successful, data-driven marketing strategy.” – Greg Sobiech, Founder & CEO, DELVE.
Download our full UNICEF USA case study for a more in-depth look at our work with UNICEF USA by getting in touch with the DELVE team today.
DELVE drives continuous client success through integrated measurement and attribution, informed media and creative optimization, and intelligent data activation. DELVE’s data-first approach delivers strategic insights for powerful and efficient marketing. || DELVE is a top-rated Google Cloud Partner who leverages Google Cloud Platform to help your business make better-informed marketing decisions.
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