DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up

Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...

Read Article

February 14, 2024
Content Type
Service
Technology
Industry
Category

App + Web Measurement in Google Analytics 360

At DELVE, our status as a Google Marketing Platform Partner means that we are the first to hear about new capabilities in Google Analytics 360, and our constant learner mindset means we are dedicated to understanding and building expertise with every new update.   Take the recent update to App and Web measurement in Google Analytics 360: We now have a unified view of user activity across your app and website, and what was once a major challenge is now a streamlined process.   The update...

Read Article

November 27, 2019 |

Appeal of Google Analytics 360 Increases After Adobe Raises Price

We’ve all been there. We plan to renew a service, whether it’s our phone plan or how we watch our favorite tv shows, and prices suddenly go up.  Of course, it’s no different in the world of online marketing, specifically when it comes to Adobe Analytics. Adobe Analytics Customers are continually frustrated when Adobe Analytics aggressively raises prices as their renewal period approaches.  Adobe Analytics is a great platform that many marketers use, and it competes very closely with Google...

Read Article

November 26, 2019 |

Privacy Considerations for Digital Marketing

First the General Data Protection Regulation (GDPR) and now the California Consumer Privacy Act (CCPA). These are the new legislations that are making waves in the digital marketing world. In short, governments are beginning to restrict companies from collecting and selling user’s personal data without prior consent from the user. Asking users to “opt-in” is the new way to safely gather and utilize user data. To ensure compliance with the wave of privacy regulations sweeping across the globe, each web...

Read Article

November 26, 2019 |

Building for Your Best Audience Using Google Cloud Platform

Meet Bob. Bob is one of your regular customers. He’s a frequent, high-value converter and extremely loyal to your brand. In short, Bob is the best. You want more Bobs. How do you win business from more customers with Bob’s loyalty and buying tendencies? For a start, you need to know things like: Where did Bob come from? What media channels initially brought Bob to your website? What media channels continue to bring Bob back?With this information, you can allocate more budget to the media channels most...

Read Article

November 21, 2019 |

5 Reasons Google Tag Manager is the Best Tag Management Solution

Tag management solution is an integral part of building a strong data foundation. It allows you to organize and maintain control of your most critical tags, increase page load time, and quicken the release of new and updated campaigns. Benefits using tag management system includes more accurate tagging, time saved, and fewer resources dedicated to the maintenance of tracking initiatives. There are a handful of adequate tag management platforms across the market, but this conversation regularly comes down to...

Read Article

November 20, 2019 |

Are You Ready for Google Analytics 360?

Access to a powerful analytics solution is crucial for any business that wants to succeed online. But it’s often difficult for marketers to determine exactly when they should take the leap and move from a free solution to an enterprise analytics solution like Google Analytics 360. After all, the decision to move from a free analytics solution to one with a premium price tag is far from trivial.   Of course, the cost is just one of many factors you will take into consideration when deciding...

Read Article

November 19, 2019 |

Go Deeper with DELVE

Stay up to date on the latest data, analytics, and media best practices.