We’re passionate about helping brands achieve incremental marketing growth through the intelligence of their own data. When the team at UNICEF USA (the U.S. subsidiary of the United Nations International Children’s Emergency Fund) came to us with a need to grow new donor acquisition and incremental digital revenue, our team couldn’t wait to lend our expertise for such a great cause.
Using Google Analytics 360 and Display & Video 360, DELVE built and implemented a marketing system for high-value audience activation that delivered for UNICEF USA hard ROI: a 10% increase in new donor acquisition, a 40% increase in site conversion rate, and a 200% increase in return on ad spend (ROAS).
We’re excited to share the results in a case study featuring our work with UNICEF USA.
- Increase donor acquisition
- More effectively reach prospective donors
- Increase donation revenue
- Leverage Google Analytics audiences to improve remarketing performance
- Deliver more relevant messaging and data-driven creatives through Display & Video 360
- 10% YoY increase in new donor acquisition
- 40% increase in website conversion rate
- +200% ROAS
Our full UNICEF USA case study outlines our analytic-first programmatic media approach to deliver personalized and data-informed messaging to the right donors in the right way at the right time. Get in touch with the DELVE team today to access the full case study.
Title: Senior Recruiter What are your job responsibilities?I recruit for the organization. I assist our corporate office in the recruitment process—posting jobs, sourcing candidates, assisting with interviews, extending offers—and help our Belarus and Poland offices, so we can excel at recruiting there as well. How long have you been at DELVE? Four weeks! What does a typical workday look like for you? I start my morning by checking who has applied to our current open roles and sending some short lists...
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Your brand’s own first-party data is the key to maintaining advertising performance in a world without third-party data. In this webinar, hear from industry experts, Google and DELVE as they share strategies to improve return on ad spend and top-line revenue growth once third-party cookies and IDFA disappear. During the webinar, we discuss: How cookie deprecation impacts audience targeting in advertisingFirst-party data collection and second-party intent data sourcesApproaches to Identity...