Delve Deeper Named to Built In Best Place to Work Report for Fourth Year in a Row
Recognition includes 100 Best Midsize Places to Work in Colorado and 100 Best Places to Work in Colorado Built In has named Delve Deeper to its Best Places to Work 2025 report, including on it 100 Best Midsize Places to Work in Colorado and 100 Best Places to Work in Colorado. This marks the fourth year in a row that Delve Deeper has been named to Built In’s lists. The annual awards program includes companies of all sizes, from startups to enterprises, and honors both remote-first employers as well as...
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Delve Deeper Named to Built In Best Place to Work Report for Fourth Year in a Row
Recognition includes 100 Best Midsize Places to Work in Colorado and 100 Best Places to Work in Colorado Built In has named Delve Deeper to its Best Places to Work 2025 report, including on it 100 Best Midsize Places to Work in Colorado and 100 Best Places to Work in Colorado. This marks the fourth year in a row that Delve Deeper has been named to Built In’s lists. The annual awards program includes companies of all sizes, from startups to enterprises, and honors both remote-first employers as well as...
DELVE to Present at Fundraising Online 2024 by The Resource Alliance
Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...
DELVE to Present at Donor Experience Summit (DXS) by Fundraise Up
Donor Experience Summit (DXS)March 5-6, 2024Brooklyn, NYHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceAn interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and practical tips...
Efficient Feature Engineering of Event Data in BigQuery
Mikalai Tsytsarau, PhD GCP Professional Data Engineer Most App developers are familiar with Firebase – a powerful platform and Software Development Kit backed by Google, which provides a secure database, analytics, messaging, and everything else needed for app development, all in one seamless package. Firebase provides convenient user profile and event logging functionality, which facilitates app analytics, user attribution, and churn analysis. A distinct feature of Firebase is its ability to log an...
How Analytics Platform Google Analytics 360 Bridges the Gap Across Marketing Channels
Every business needs a robust digital marketing solution, but it can be daunting to decide which solution is the best fit for your organization. While many digital marketing solutions offer more profound insight into the data which drives your marketing strategy, the seamless integration provided by the Google Marketing Platform sets it apart as the top digital marketing solution on the market. And with the power of analytics solution Google Analytics 360, you can access all of the critical data your...
Long Live Marketing Data Scientists
In today’s digital marketing landscape, the roles of marketing individuals and how they work together have changed. Media buyers and analysts originally had very separate skillsets and often worked in silos. While teams collaborated here and there, their relationships never went beyond sharing basic information. Each team completed their step in the campaign process and sent it on to other departments for next steps without ever looking back. But today, a broader range of people and roles within digital...
Google Ads: Smart-Bidding Best Practices
Google’s machine learning models for bid optimization are collectively called “smart bidding” Most of these models can be applied as “portfolio bid strategies,” allowing you to group together multiple campaigns into a single bid strategy with a common goal. All of Google’s automated bid strategies use a feature called “auction-time bidding”, meaning bids are optimized in each and every auction. Each bidding strategy that is currently available is ideal for different scenarios. In some cases,...
Which Version to Choose? Google Analytics 360 vs. Google Analytics
Once upon a time, web analytics was a field led by subscription-based offerings from companies like Coremetrics and Omniture. In 2005, web analytics substantially democratized when Google took an interest in and started offering the free version of Google Analytics. At the time, the end goal of the zero dollar price tag for this version of Google Analytics was simple: gain market share. Through gained market share, Google Analytics collected a potent stream of user generated real time data, which they then...
GDPR – Are You In Compliance?
General Data Protection Regulation (GDPR) officially went into effect on May 25, 2018, and with the new California Consumer Privacy Act (CCPA) going into effect January of 2020, data governance remains extremely important for marketers and advertisers that rely on data for marketing insights. As we have said before, it’s never a good idea to simply assume that your business is in compliance. In fact, we encourage you to evaluate your compliance on a continual basis because it can...
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