Which Version to Choose? Google Analytics 360 vs. Google Analytics

December 6, 2019

Once upon a time, web analytics was a field led by subscription-based offerings from companies like Coremetrics and Omniture. In 2005, web analytics substantially democratized when Google took an interest in and started offering the free version of Google Analytics.

At the time, the end goal of the zero dollar price tag for this version of Google Analytics was simple: gain market share.

Through gained market share, Google Analytics collected a potent stream of user generated real time data, which they then leveraged for revenue generation, and subsidized the Google Analytics overhead. As a result, consumers received insights, unmatched for no cost: It was a win/win for all.

We’ve come a long way since 2005. These days, it goes beyond question that every business needs an analytics tool for analytics reporting that delivers insights from their digital marketing campaigns. Instead of wondering if they need an analytics solution, businesses evaluate how extensive they need their analytics solution to be and choose a platform based on that.

Google Analytics 360 (GA360) is the enterprise level response to the growing complexity of the digital media landscape. With consumer engagement more mobile than ever, and with the heightening efficiency of digital channel offerings, the ability to cohesively track full the Customer Journey cross-channel is paramount to a robust digital strategy. Just as important, is the ability to seamlessly buy media against insights gained from the full Customer Journey. In this post, we will cover majoir comparisons between the Google Analytics 360 Suite vs Google Analytics. 

Functionality Breakdown – What Separates Google Analytics 360 from Google Analytics?

GA 360 offers many benefits, but the top three are higher hit limits, removal of data sampling, and a thorough SLA (Service Level Agreement). The SLA emphasizes 99% uptime and quick data processing (within four hours, though often faster).

But for many advertisers, those reasons alone are not enough to justify the cost of Google Analytics 360. Therefore, it’s essential to understand where deeper insights into the customer journey and media through Google Analytics 360, come into play. 

Here are some of the top benefits of Google Analytics 360, all of which justify the price: 

With Google Analytics 360, you can utilize a mature tracking and measurement solution offered by a thorough technology stack that provides solutions against your enterprise’s full data needs. Pair that with the expertise of our award-winning team of data scientists and experts in the Google Marketing Platform and Google Cloud Platform, and take your digital marketing to the next level.

Learn more about our Google Partner status here.

Ready to take your ads, and your business, to the next level? Get in touch with the DELVE team today.

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