Decoding Your Superfans and Antifans To Unlock an “Unfair” Marketing Advantage

Do you have some customers who not only adore your brand but also make outsized contributions to your bottom line? And who always want more of your products?  On the other hand, are there customers who end up being a financial drain on your business? Who buy only your loss-leaders, have continuous inquiries that tie up your support team, and always expect you to cover shipping costs?  I’m convinced that just about every brand will answer a resounding “yes” to both questions. I categorize these...

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August 18, 2023
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Recent Improvements to Google Analytics 4 You Should Be Leveraging

Google Universal Analytics is currently being phased out in favor of Google Analytics 4 (GA4). As this transition takes place, GA4 features are being continuously introduced and upgraded. In this article, I’ve identified three of the most important recent improvements to GA4 that you should be taking advantage of: new ecommerce item-scoped dimensions and metrics allowing you to better analyze your products and services, enhanced Google Analytics search functionalities enabling easier access to...

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March 23, 2023

How CMOs can lead the digital transformation as third-party cookies go away

Think small. A number of Chief Marketing Officers surveyed in DELVE’s new, global survey are overwhelmed by the sheer amount of customer data available to them — and uncertain how to effectively use it. And it’s only getting more complex as companies are being forced to shift away from reliance on third-party data within the next few years. Google is phasing out trackers on Chrome, likely by the second half of 2024, and Safari and Firefox have already restricted such third-party cookies.  Take a...

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November 23, 2022

DELVE expands to Baltics region: Bringing data-driven marketing expertise to catalyze startup growth

We’re excited to announce that DELVE is entering the Baltics region, bringing our proven expertise as a Google Cloud Platform Partner of the Year in Marketing Analytics and a leading Google Marketing Platform reseller to help catalyze growth in what is emerging as a hotbed of startup activity. The opening of DELVE’s Baltics office in Tallinn, Estonia will bring our expertise closer to the rapidly growing markets in Estonia, Latvia and Lithuania.  “The Baltics has a booming startup market, with most of...

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November 10, 2022 |

A Senior Marketing Data Analyst on Daily Life at DELVE

Rafał Hryniewicki gives us an inside look at his duties on the Marketing Analytics Team. What do you do at DELVE? I work as a Senior Marketing Data Analyst analyzing data to support marketing efforts for clients. A Big part of my job is handling data and turning it into actionable insights. Thanks to many years of experience, I know the industry better, which allows me to handle more complex projects and help teach junior staff.  I like to say that my job is nothing more than creating tables,...

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November 8, 2022

DELVE adds Two Six Performance Marketing to strengthen its Paid Search offering

Two Six Performance Marketing is joining the DELVE team, integrating its Paid Search and SEO expertise into DELVE’s data and activation practices. It will strengthen DELVE's performance media offering and create extra value for both firms' clients. “At DELVE, we’re determined to provide our clients with an ‘unfair’ advantage in digital. We do this by always executing foundations with excellence while leveraging our clients’ 1st party data to find and accurately describe our clients’ customers for...

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September 13, 2022

Migrating Reports from Universal Analytics to Google Analytics 4

 Leveraging new functionality to address your business’ reporting needs  This is the seventh blog in our seven-part Google Analytics 4 Migration Guide series. The series focuses on how businesses can accelerate their move to GA4 ahead of looming sunset deadlines — to gain a competitive edge by mastering the GA4 platform’s next-generation data-driven marketing capabilities. You can read the full Guide here. If you’ve followed along with our seven-step guide to migrating to Google...

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September 6, 2022

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