DELVE Promotes COO Anton Lipkanou to President

BOULDER, Colo., September 24, 2021 — DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that it has promoted COO Anton Lipkanou to President. In this newly-created role, Lipkanou will focus on assessing opportunities to improve processes, ensure a healthy P&L, and work with key leaders to set them up for success.  “Anton’s journey embodies DELVE’s culture of continuous learning and personal development,” said...

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September 24, 2021 |
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Meet the Team: Jill Stelter

Title: Senior Recruiter What are your job responsibilities?I recruit for the organization. I assist our corporate office in the recruitment process—posting jobs, sourcing candidates, assisting with interviews, extending offers—and help our Belarus and Poland offices, so we can excel at recruiting there as well. How long have you been at DELVE? Four weeks! What does a typical workday look like for you? I start my morning by checking who has applied to our current open roles and sending some short lists...

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June 18, 2021 |

Meet the Team: Ryan Abely

Name: Ryan Abely Title: Database Marketing Manager/Direct Marketing Manager What are your job responsibilities? I manage a team of database marketing analysts, and we deliver direct mail, email, and SMS campaigns for our clients. How long have you been at DELVE? Going on four years. What does a typical workday look like for you?My morning is usually spent catching up with my team in Minsk; they have a bit of a jump-start on me. They’re the ones who have the pulse on the production issues of the...

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June 11, 2021 |

How To Maintain Advertising ROAS when Third-Party Cookies Disappear?

On June 9, 2021, DELVE hosted a webinar with Jeremy Woodlee, Google; Bill Leonhardt, Otter Products; Betsy Sellars, DELVE; and Emma Marcotte, DELVE, to discuss the impact of third-party cookie and IDFA deprecation on ROAS in advertising. We began the conversation by restating the facts, as summarized on the following slide: All the panelists agreed that your brand’s own first-party data is the key to maintaining advertising performance in a world without third-party data.  During the webinar, we...

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June 10, 2021 |

DELVE Deeper: Attribution Modeling

Strengthen your Attribution Modeling knowledge to gain a more holistic understanding of your customer. This is the sixth post in our Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. Why is Attribution Modeling important? Employing Attribution Modeling helps insurance marketers better understand which marketing channels are converting and their associated ROI....

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June 8, 2021 |

DELVE Announces it is Great Place to Work-Certified™

BOULDER, Colo., – June 4, 2021 – DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that it is Great Place to Work-Certified™. The certification was awarded at a time when DELVE is expanding its presence in the United States and Europe. DELVE recently announced new office openings in Boulder, CO and Warsaw, Poland where the company has an aggressive hiring plan to support its growth strategy. Being certified as a Great Place to...

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June 4, 2021 |

What Comes After Third-Party Cookies?

A return to the foundations of first-party marketing. When the recent announcements about third-party cookie and IDFA deprecation shook the advertising landscape, we couldn’t help but wonder: What is the solution? We at DELVE don’t do well with rhetorical questions, so this article offers solutions aimed at real-world marketers: those in charge of web analytics and customer data, those buying online media and analyzing performance, and those accountable for advertising.Our goal is to help marketers...

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June 1, 2021

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