DELVE to Present at Fundraising Online 2024 by The Resource Alliance

Fundraising Online 2024April 17-18, 2024 | 8AM MSTOnlineHow to Get Donor Journey Right with Tech, Data and Media: An Interactive “Jeopardy” ExperienceJoin us for an interactive session about the necessary elements to grow your digital individual giving program and build the best donor experience, no matter your size or sophistication. You’ll walk away with the understanding of Tech, Data, and Media roles at different steps of the donor journey, real-world examples of getting it right (and wrong), and...

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March 28, 2024
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Why Google is Emphasizing Data-Driven Attribution Modeling and How You Should Respond

What to Do After Google Analytics First-Click Attribution Models Go Away in June 2023 Starting in June 2023, in Google Analytics you will not be able to select first-click, linear, time-decay, or position-based attribution models for Google Ads conversion actions not already using one of these models.   After that point, you will be able to select only data-driven attribution (DDA), last-click, and external attribution models for new Google Ads conversion actions. Any conversion actions still using...

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May 10, 2023

Recent Improvements to Google Analytics 4 You Should Be Leveraging

Google Universal Analytics is currently being phased out in favor of Google Analytics 4 (GA4). As this transition takes place, GA4 features are being continuously introduced and upgraded. In this article, I’ve identified three of the most important recent improvements to GA4 that you should be taking advantage of: new ecommerce item-scoped dimensions and metrics allowing you to better analyze your products and services, enhanced Google Analytics search functionalities enabling easier access to...

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March 23, 2023

How CMOs can lead the digital transformation as third-party cookies go away

Think small. A number of Chief Marketing Officers surveyed in DELVE’s new, global survey are overwhelmed by the sheer amount of customer data available to them — and uncertain how to effectively use it. And it’s only getting more complex as companies are being forced to shift away from reliance on third-party data within the next few years. Google is phasing out trackers on Chrome, likely by the second half of 2024, and Safari and Firefox have already restricted such third-party cookies.  Take a...

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November 23, 2022

DELVE expands to Baltics region: Bringing data-driven marketing expertise to catalyze startup growth

We’re excited to announce that DELVE is entering the Baltics region, bringing our proven expertise as a Google Cloud Platform Partner of the Year in Marketing Analytics and a leading Google Marketing Platform reseller to help catalyze growth in what is emerging as a hotbed of startup activity. The opening of DELVE’s Baltics office in Tallinn, Estonia will bring our expertise closer to the rapidly growing markets in Estonia, Latvia and Lithuania.  “The Baltics has a booming startup market, with most of...

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November 10, 2022 |

A Senior Marketing Data Analyst on Daily Life at DELVE

Rafał Hryniewicki gives us an inside look at his duties on the Marketing Analytics Team. What do you do at DELVE? I work as a Senior Marketing Data Analyst analyzing data to support marketing efforts for clients. A Big part of my job is handling data and turning it into actionable insights. Thanks to many years of experience, I know the industry better, which allows me to handle more complex projects and help teach junior staff.  I like to say that my job is nothing more than creating tables,...

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November 8, 2022

DELVE adds Two Six Performance Marketing to strengthen its Paid Search offering

Two Six Performance Marketing is joining the DELVE team, integrating its Paid Search and SEO expertise into DELVE’s data and activation practices. It will strengthen DELVE's performance media offering and create extra value for both firms' clients. “At DELVE, we’re determined to provide our clients with an ‘unfair’ advantage in digital. We do this by always executing foundations with excellence while leveraging our clients’ 1st party data to find and accurately describe our clients’ customers for...

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September 13, 2022

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