DELVE Promotes COO Anton Lipkanou to President

BOULDER, Colo., September 24, 2021 — DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that it has promoted COO Anton Lipkanou to President. In this newly-created role, Lipkanou will focus on assessing opportunities to improve processes, ensure a healthy P&L, and work with key leaders to set them up for success.  “Anton’s journey embodies DELVE’s culture of continuous learning and personal development,” said...

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September 24, 2021 |
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DELVE Earns Gold and Silver Awards in 2021 American Business Awards

BOULDER, Colo. – May 28, 2021 – In recognition of its innovative marketing approach and creative expertise, DELVE, the measurement-first advertising consultancy, was named the winner of Gold and Silver Stevie® Awards in the 19th annual American Business Awards. The American Business Awards is a premier business awards program. All organizations operating in the United States – public and private, for-profit and non-profit – are eligible to submit nominations. A record number of over 3,800...

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May 28, 2021 |

First-Party Marketing is the Future

Google Marketing Livestream 2021 confirms what we knew to be true When the recent announcements about third-party cookie and IDFA deprecation shook the entire advertising landscape, we couldn’t help but wonder: What is the solution? Earlier today, members of Google’s executive team shared their thoughts in the 2021 Google Marketing Livestream, and we liked a lot of what we heard as it aligns with our “first-party marketing” vision. But at DELVE, we think brands can do even more beyond Google’s own...

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May 27, 2021 |

All About Hyper-Local Targeting

Deepen your understanding of hyper-local targeting as a means to enhance your marketing strategy.  This is the sixth post in our Retail Marketing series, dedicated to helping brands improve their marketing ROI and accelerate revenue growth by identifying and converting their most profitable audience segments. Let’s DELVE deeper into Hyper-Local Targeting and review how and why you should leverage it to improve campaign performance metrics and stretch your marketing/media budget. What is...

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May 26, 2021

What Happens Without A Measurement Strategy?

Creating and running a new ad campaign means that your team works with many different moving parts. Your team builds creative, decides which audiences to target, and more, all within weeks or months of work by many different people at your company. After rigorous preparation, your team launches your campaign and wait for the sales to roll in. Sound familiar? That’s probably because your business follows this process when creating a new campaign. But it’s important to note how your business moves through this...

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May 26, 2021

Customer Journey Marketing Challenges and How to Solve Them

Top brands know the importance of customer journey marketing as part of their overall digital marketing strategy. Customer journey marketing helps marketing teams gather, analyze, and act on their customer data so that they can drive a consistently customized user experience throughout the customer journey funnel.  As a result, brands can build and optimize a customer-centric journey that not only attracts high-value customers who drive incremental revenue for their business but also...

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May 26, 2021 |

DELVE Deeper: Conversion Probability

Explore the ways Conversion Probability benefits insurance marketers looking to refine ad spend and enhance conversion. This is the fifth post in our Delve Deeper: Insurance Marketing series, sharing tools to help insurance providers identify their most profitable audience segments, increase their marketing ROI, and drive conversion and revenue growth. Conversion Probability uses historical performance data such as location and device used to enable the informed shifting of marketing spend from low value...

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May 10, 2021 |

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