Recent Improvements to Google Analytics 4 You Should Be Leveraging
Google Universal Analytics is currently being phased out in favor of Google Analytics 4 (GA4). As this transition takes place, GA4 features are being continuously introduced and upgraded. In this article, I’ve identified three of the most important recent improvements to GA4 that you should be taking advantage of: new ecommerce item-scoped dimensions and metrics allowing you to better analyze your products and services, enhanced Google Analytics search functionalities enabling easier access to...
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Recent Improvements to Google Analytics 4 You Should Be Leveraging
Google Universal Analytics is currently being phased out in favor of Google Analytics 4 (GA4). As this transition takes place, GA4 features are being continuously introduced and upgraded. In this article, I’ve identified three of the most important recent improvements to GA4 that you should be taking advantage of: new ecommerce item-scoped dimensions and metrics allowing you to better analyze your products and services, enhanced Google Analytics search functionalities enabling easier access to...
How CMOs can lead the digital transformation as third-party cookies go away
Think small. A number of Chief Marketing Officers surveyed in DELVE’s new, global survey are overwhelmed by the sheer amount of customer data available to them — and uncertain how to effectively use it. And it’s only getting more complex as companies are being forced to shift away from reliance on third-party data within the next few years. Google is phasing out trackers on Chrome, likely by the second half of 2024, and Safari and Firefox have already restricted such third-party cookies. Take a...
DELVE expands to Baltics region: Bringing data-driven marketing expertise to catalyze startup growth
We’re excited to announce that DELVE is entering the Baltics region, bringing our proven expertise as a Google Cloud Platform Partner of the Year in Marketing Analytics and a leading Google Marketing Platform reseller to help catalyze growth in what is emerging as a hotbed of startup activity. The opening of DELVE’s Baltics office in Tallinn, Estonia will bring our expertise closer to the rapidly growing markets in Estonia, Latvia and Lithuania. “The Baltics has a booming startup market, with most of...
Get Your E-Commerce Business Growing with Recommendations AI
Learn how Google Recommendations AI can drive new e-commerce success—using your own first-party data Why to read: Understand how a product recommendation engine is a powerful first-party data strategy to drive better personalization—without cookies or third-party dataSee how Google Recommendations AI provides an easy-to-deploy, cost-effective way to get started with personalized product recommendationsLearn how established e-commerce organizations can use Recommendations AI to drive new growthSee how...
A Senior Consultant on Daily Life at DELVE
Heather Magor gives us an inside look at her duties as a DELVE Senior Consultant Heather, what do you do at DELVE? I’m a Senior Consultant at DELVE, helping our Program Management team deliver efficiency and consistent quality to our clients. Our main goals are the retention of our top-tier accounts, and to surface areas of opportunity for exploration at scale. We work as an extension of our client’s team, not just as a vendor, becoming a trusted advisor (who is also very efficient with time...
What Comes After Third-Party Cookies?
A return to the foundations of first-party marketing. When the recent announcements about third-party cookie and IDFA deprecation shook the advertising landscape, we couldn’t help but wonder: What is the solution? We at DELVE don’t do well with rhetorical questions, so this article offers solutions aimed at real-world marketers: those in charge of web analytics and customer data, those buying online media and analyzing performance, and those accountable for advertising.Our goal is to help marketers...
Meet DELVE’s Head of Media Planning—and learn the secrets of her team’s success
Karlin McGinness explains what DELVE’s Media Planning team does, the challenges they take on, and their current opportunities for growth. Karlin, what do you do at DELVE? I’m the Head of Media Planning, and my team oversees cross-channel and omnichannel media activations to provide a high-level perspective on campaign performance—which complements the efforts of our SEM, Social, and Programmatic teams. This inclusion in media activations includes Ad Ops functionality, which ensures that all ads are...
Turning 3 BILLION first-party data records into a $9 MILLION MARKETING OPPORTUNITY
Every insurance company knows the key to driving down customer acquisition costs and driving up retention rates is delivering a personalized, predictive and assistive CX. But with cookie deprecation looming, what does customer-centricity look like now? We’ve put together a four-part toolkit of helpful resources to help motivated marketing leaders drive marketing transformation, starting with a dynamic webinar on how we helped Gerber Life Insurance Company build and execute an award-winning...
Accelerating Your Migration to Google Analytics 4
Gain a competitive edge by following 7 key steps, beginning with Account Structure Review Google put a hard deadline on the shift to it’s next-generation Google Analytics 4 (GA4) with the announcement that it will sunset Universal Analytics in July 2023. There remains some debate around when Google will truly hit the “off switch” on UA and UA 360, but whether it’s 15, 21 or 24 months, it’s clear that every business using UA needs to begin planning for the migration to GA4. Moreover,...
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