Recent Improvements to Google Analytics 4 You Should Be Leveraging

Google Universal Analytics is currently being phased out in favor of Google Analytics 4 (GA4). As this transition takes place, GA4 features are being continuously introduced and upgraded. In this article, I’ve identified three of the most important recent improvements to GA4 that you should be taking advantage of: new ecommerce item-scoped dimensions and metrics allowing you to better analyze your products and services, enhanced Google Analytics search functionalities enabling easier access to...

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March 23, 2023
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Where Growth Meets Opportunity

Kiana Nemoto discusses her role as DELVE’s AdTechPlatform leader—and the opportunities for growth within this high-performing, dynamic team. Kiana, what do you do at DELVE? As Managing Director of AdTechPlatform, I’m responsible for the technology-licensing side of DELVE’s business. My team suports the clients that use the self-service technology we resell, and we’re also hyper-focused on the latest product updates, new solutions and general market changes. We aim to be the expert that advertisers...

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August 30, 2022

Preserving Historical Data from Universal Analytics As You Migrate to Google Analytics 4

Best practices for safely exporting your valuable historical data  This is the sixth blog in our seven-part Google Analytics 4 Migration Guide series. The series focuses on how businesses can accelerate their move to GA4 ahead of looming sunset deadlines — to gain a competitive edge by mastering the GA4 platform’s next-generation data-driven marketing capabilities. You can read the full Guide here. As the sunset of Universal Analytics looms, the most pressing concern for businesses is the...

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August 26, 2022

Migrating Analytics Features from Universal Analytics to Google Analytics 4

Accelerating activation by bringing over audiences & goals This is the fifth blog in our seven-part Google Analytics 4 Migration Guide series. The series focuses on how businesses can accelerate their move to GA4 ahead of looming sunset deadlines — to gain a competitive edge by mastering the GA4 platform’s next-generation data-driven marketing capabilities. You can read the full Guide here. Having all GA4 tracking implemented and all data sources integrated with the new platform is essential to...

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August 22, 2022

Marketing Leaders’ Roles Are Changing — Here’s How Based on Newest DELVE’s CMO Global Survey 2022

DELVE recently co-hosted a CMO roundtable event with AdAge to investigate how the marketing leaders’ roles and responsibilities are changing.The webinar was framed by exclusive insights from the DELVE CMO Global Survey, which asked 300 CMOs in the U.S. and Europe about their biggest challenges, their proven strategies for digital transformation, and the changing role of the CMO.The CMO panel shared their perspectives on key challenges, evolving responsibilities, and the role of data and technology in driving...

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August 18, 2022

Linking Google Analytics 4 to Google Marketing Platform (GMP) Products

Leveraging the full Google ecosystem to see the full user journey  This is the fourth blog in our seven-part Google Analytics 4 Migration Guide series. The series focuses on how businesses can accelerate their move to GA4 ahead of looming sunset deadlines — to gain a competitive edge by mastering the GA4 platform’s next-generation data-driven marketing capabilities. You can read the full Guide here. The key value of Google products has always been their seamless integration with each other....

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August 16, 2022

Measurement Changes in Google Analytics 4

What GA4’s new measurement framework means for marketers This is the third blog in our seven-part Google Analytics 4 Migration Guide series. The series focuses on how businesses can accelerate their move to GA4 ahead of looming sunset deadlines — to gain a competitive edge by mastering the GA4 platform’s next-generation data-driven marketing capabilities. You can read the full Guide here. In the first two installments, we covered how to create a framework for migrating to GA4 and how to actually...

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August 12, 2022

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