DELVE Earns Best Small Company to Work For Award

Built In Honors DELVE On Its 2022 Best Places To Work in Colorado List BOULDER, Colo., - January 6, 2022 – DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that it was honored with a 2022 Best Places To Work award. Specifically, DELVE earned a place on Built In’s Best Small Companies to work for in Colorado list. The annual awards program includes companies of all sizes, from startups to large enterprises, and honors...

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January 6, 2022 |
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Use Segmentation to Target Donor Interests: Not for Profit Transformation Series

Learn how to export your segmented audiences to ad platforms—and power personalized advertising. The first article in this series, Improve Performance with Personalization, described how your NFP can “flip the script” with traditional channels (direct mail, email) and personalize messaging to resonate better with your core audiences. Now, let's talk about integration among direct mail, email and digital—in other words, how to deploy a personalization-driven omnichannel strategy. What do we mean by a...

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December 17, 2021

Enrich Core Donor Files with Data Flags: Not for Profit Transformation Series

Learn how initiative-based data can help power personalization, increase advertising ROAS, and grow donation volume. In our previous article, Improve Performance with Personalization, we made a case for declining performance in DM and EM being driven by lack of personalization. To be more specific, we believe that lack of "cause-centric" flags in your first-party core donor files—and the inability to segment DM, EM or digital files by what donors care most about—is holding back performance.  In...

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December 17, 2021

Improve Performance with Personalization: Not for Profit Transformation Series

Learn why personalization across direct mail, email and all digital channels is the key to donation growth. As the inaugural chapter in our NFP-centric series, this article has one singular goal: to make a case for personalization as the key to improving direct mail and email performance.  We recognize that NFPs must lean on digital to attract net-new donors, such as Millennials, who will donate on a recurring monthly basis. However, we also strongly believe that an omnichannel approach to marketing and...

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December 1, 2021

The DELVE Manifesto: Not for Profit Transformation

How DELVE's "data first, advertising second" model helps NFPs attract net-new and younger donors—and drive donation growth. At DELVE, we recognize that marketing and advertising budgets are some of the biggest expense line items for many Not for Profit organizations. We're also very aware that the work that we perform for our NFP clients must have a very direct, measurable impact on marketing and advertising performance. And, of course, we believe in doing things the right way—which is why our motto is...

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November 16, 2021

DELVE Wins Award for Best First-Party Data Strategy

BOULDER, Colo., — October 28, 2021 — DELVE, the measurement-first advertising consultancy that empowers marketers with the intelligence of their own data, announced today that it has won the award for Best First-Party Data Strategy by a Marketer at the 2021 AdExchanger Awards Programmatic I/O event on October 26, 2021. This award was granted for DELVE’s work on a cloud-based data lake for Gerber Life Insurance Company (GLIC)—an endeavor that was part of a multi-year enterprise data, analytics, and...

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October 28, 2021 |

Applying LTV Models Across the Buyer Journey to Unlock ROI

Learn how to identify your highest-value customers and grow profitability. Most marketers are familiar with the concept of customer lifetime value (LTV), but many might not be aware of all the ways LTV models can be used to optimize marketing decisions. In its simplest form, customer LTV can be defined as the monetary value of a customer relationship, based on the present value of the projected future cash flows from the customer relationship. Customer lifetime value is an important concept in that it...

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October 8, 2021 |

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